News Release
FOR IMMEDIATE RELEASE:
DATE:
 September 13, 2019
CONTACT: Kathy Sautter
716 635 5577

   
CRUST US! YOU’LL LOVE IT! TOPS INTRODUCES NEW PIZZERIA CRUST
Launch Kicks Off with Pizza Loyalty Program

Williamsville, N.Y. – What’s the next best thing to home cooking? What about pizza made with hometown ingredients! As Tops launches its new pizza program complete with a brand new pizzeria crust, you’ll love knowing it’s topped with the freshest local premium ingredients like Margherita Cup and Char pepperoni and Galbani Italian Mozzarella, both Buffalo born products!

Crust us, you will love the newly reformulated pizza crust made with hand crafted dough (formulated with less enzymes and boasting a cleaner ingredient panel) topped with authentic old world Pellicano’s Sauce, also crafted right here in good old Western New York! Couple that with your choice of an array of fresh delicious toppings on top of creamy Galbani Mozzarella and Margherita Cup and Char Pepperoni, and you’ll feel like you just ordered from your favorite local pizza parlor. Plus we’re so confident that you’re going to love it, Tops is launching a pizza program that when you buy six hot and fresh large Tops cheese and one topping pizzas, you’ll get the seventh one for free!

WHY WE LOVE LOCAL: Tops partnership with local vendors allows us to bring you the freshest ingredients with each bite. Galbani is one of the nation’s leading producers of cheese and Galbani’s mozzarella is Tops go-to cheese of choice on every pizza pie we produce. Galbani’s (formerly Sorrento’s) was founded in 1947 by Louis Russo, an immigrant from Sorrento, Italy. Bringing his family traditions of making soft Italian cheese, “the old-fashioned way” Russo would buy fresh cans of milk every morning, and would spend the early hours making ricotta and mozzarella while the afternoons were devoted to traveling throughout western New York, selling the products of the morning's labors. Now located on South Park Ave. in Buffalo, Galbani produces more than 68 million pounds of mozzarella cheese annually. If you live in Buffalo the words Cup and Char make your taste buds tingle in anticipation. That crisp charred edge on the surface with the pooling of just enough grease is something that only Margherita can capture. Created by Buffalo born and raised, Vince Dentico, back in the early 70’s, Cup and Char captures an old world flavor profile with a natural casing flavor, but still had a taste that captured the spices, bite, char, and curl as well as the performance as Margherita Fine Stick Pepperoni. “My father worked for many years to create this item,” said Enzo Dentico, chairman of Affinity Group. “He was known as the “Dry Sausage King” and nationally had a reputation for selling this high end/expensive item to pizzerias across the region. We were told that there was more per capita pepperoni sold in pizzerias in Buffalo than anywhere in the country.” Many have tried to duplicate their iconic topping but in 50 years the formula hasn’t changed for their premium pepperoni. “Dry sausage is still an art, even in mass production,” said Dentico. “This isn’t made as easily as a flat pepperoni and is truly an artisan’s pepperoni.” Tops is proud to bring these Western New York items to your table along with these other great hometown favorites: · $10 - 10pc Jumbo Wings - available in Buffalo, BBQ, Garlic Parmesan, or Teriyaki · $10 - 12pc Fried Chicken · $10 - Family Size Salad · $10 - 12ct Kings Hawaiian Sliders

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Tops Markets, LLC is headquartered in Williamsville, NY and operates 159 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 14,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit www.topsmarkets.com

 

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