News Release
 September 10, 2004
CONTACT: Denny Hopkins

First of its kind in Monroe County


First of its kind in Monroe County

Carlisle, PA - Giant Food Stores unveiled its latest prototype for the first time in Monroe County as it opened the doors of a brand new 92,000 square foot Martin's Super Food Store at 8:00 a.m. on Friday, September 10, 2004. The new store, located at 6720 Pittsford/Palmyra Road in Fairport, opened with a ribbon cutting ceremony with Giant officials and local dignitaries.

The former Tops location took on the name of sister food chain, Martin's Super Food Stores in order to differentiate it in the marketplace. "This store is very different from our Tops' stores in Rochester, so the new name sends that message very clearly", stated Denny Hopkins, vice president of advertising and public relations for Giant Food Stores.

"The prototype features an entirely new décor package that will give customers the feeling of shopping in a more intimate setting, featuring a 'store within the store' concept," Jim Thornton, store manager commented. "Key departments such as the bakery, deli, meat and seafood are set off with their own look and feel, giving unique identities to the various sections of the store."

The new store has nearly 252 associates, as compared to the old Tops, which employed 102 associates. "Obviously, the greater number of associates allows us to deliver a new level of customer service, " Thornton continued.

Focus on Natural and Organic The store will offer an expanded variety of products in the natural and organic categories through a dedicated three-aisle section that will include frozen, dairy, beauty, cleaning, pet, herbal supplement, grocery, produce and special diet selections. The department will also include a "HealthNotes" touchscreen kiosk, a resource to obtain quick, reliable information on vitamins, health conditions, herbal supplements, sports nutrition, diet, nutrition, recipes and homeopathy. Associates in the department have been trained to assist customers with questions on healthy and natural lifestyles.

In addition, the perishable areas will provide organic produce, meat and poultry, including:

an entire organic produce section,

preservative free bag salads,

fresh, never frozen chicken,

Laura's Lean, All Natural Beef,

Eco-Sound Certified Seafood.

Store Features and Amenities Customers will find a whole new look and feel with upgraded and enhanced offerings, along with the addition of new features that will provide a more efficient, consumer-friendly shopping experience.

Features include:

Store Hours - Martin's will be open 24 hours, 7 days a week

Deli Express - where customers can place their order electronically at the deli, continue their shopping and then pick up their order before heading to the checkout.

Diabetic Center, located in the Pharmacy, features a variety of products targeted to the diabetic community.

Charter One Bank in-store branch for added customer convenience.

Easy Scan - where six self-scanning units are available to expedite the checkout process.

New Customer Service Area The enhanced Customer Service Area is designed to meet customer needs and offers many services and conveniences, including: Check Cashing Western Union transactions Film Developing Money Orders Postage Stamps ATM Lottery Tickets Bill Payments

"Martin's not only offers our customers an expanded selection of items in virtually every department, but does so in an inviting atmosphere that provides convenience for busy families, great value and friendly service," Thornton, store manager continued.

Contributions to Community This past Wednesday, September 8th, Martin's invited a variety of community groups to gather for a donation ceremony, where $10,000 in total was donated to the following organizations:

Perinton Recreation Department - Aquatic Center

Fairport High School School Scholarship Fund

Perinton Volunteer Ambulance Corporation

Egypt Fire Association

Macedon Library

Perinton Recreation Department

East Rochester Little League

Fairport Packers Athletic Association

Fairport Police Department

Fairport Library

About Giant Foods Stores

Giant Food Stores, LLC, is a division of Ahold USA, and one of the leading supermarket chains in Pennsylvania. Giant currently oversees operations of stores in six states, 98 as Giant Food Stores, 161 as Tops Markets and 20 as Martins Food Markets, along with a 204 convenience store chain. Founded in 1923, Giant employs nearly 40,000 associates. For more information about Giant Food Stores, visit the company's website at

New Martin's Super Food Store Attachment Specialty Departments Corner Bakery Shoppe - featuring upscale desserts, whipped cream desserts, a variety of other sweet indulgences, hearth oven baked bread and a bagel shoppe. Photo cakes are a customer favorite. Butcher Shoppe - a full service meat case offering Certified Angus Beef, Perdue Premium Chicken and new, premium quality, Hatfield Pork. The Florist - full service florist with a rose case featuring a full variety of roses everyday. Seafood Market - Eco-Sound seafood and a "no bones about it" guarantee. Market Square Deli - offers made-to-order specialty sandwiches made with Dietz & Watson deli meats, seasonal salads, Chinese Kitchen, grilled veggie bar, brick oven for pizza and hot subs, grain bar, and chicken wing bar. Carryout Cafe - take a break from shopping to enjoy ready-to-eat selections from the Market Square Deli in a special in-store eating area. Market Fresh - produce features an expanded organic section with over 40 varieties of produce, including Orchard Perfect peaches, plums and nectarines, 15 varieties of tomatoes, along with a fresh salad bar.

Pharmacy - aside from filling prescriptions, the pharmacy features tips for healthy living, including information about drugs, disease and diet, along with a special Diabetic Center. Relax, Revive, Renew - soothing décor offers the effect of shopping in a specialty store for all of the customer's health and beauty needs, Touch of Italy - special aisle highlighting pasta and sauce products with an Italian flair, Baby's First Steps - featuring all the necessities from diapers to formula with warm pastel decor aspects throughout the department, Companion Pet - a necessity for pet owners with food, toys and pet care products all offered in a fun aisle setting with paw print tiles and specialized signage for pet lovers.

Toy Zone - one stop shopping for all your toy needs, from family games and puzzles to action figures and dolls.

OffiCentral - office supplies, computer accessories, mailing boxes and desktop furnishing can all be found in this dedicated area for the home office.


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