News Release
FOR IMMEDIATE RELEASE:
DATE:
 December 3, 2019
CONTACT: Kathy Sautter
716 635 5577

   
9TH ANNUAL TOPS FRIENDLY MARKETS FOOD FOR FAMILIES CAMPAIGN – TAKE PART IN #GIVINGTUESDAY
WILLIAMSVILLE, N.Y. – #GivingTuesday, a global day of giving held on December 3, 2019, is fueled by the power of social media and its collaborations mirrors the Tops mission of being an active, charitable member in the communities we serve. Tops is once again tying in the Food for Families Campaign with Giving Tuesday and is encouraging YOU to join the movement. In 2019, Tops has set a goal to provide 2 million meals for our neighbors in need and invites you to be a part of kicking off the Food for Families campaign with taking part in #GivingTuesday by making an online donation.

While the Food for Families campaign officially kicked off on Sunday, November 24, 2019, we ask that you consider joining the movement and make an online donation of a Little Brown Bag of Hope in honor of #GivingTuesday on December 3. Simply visit https://www.topsneighborshelpingneighbors.com/

If you miss #GivingTuesday, there is still plenty of time to make a donation. The Little Brown Bag of Hope campaign will continue through December 28 in store and online. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register customers will be asked if they want to support the campaign by buying a $5 Breakfast, $10 Lunch, and/or $20 Dinner for someone in need in our community.

Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting https://www.topsneighborshelpingneighbors.com/ so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. Here customers can select what food bank they wish their donation to benefit.

Many locals love the tradition of bringing or purchasing their donation at the store and joining the Tops team, local media sponsors WRTS 103.7, WXBB 94.7, and WTWF 93.9, and volunteers for the one day food drive which will culminate with the Food for Families campaign on Friday, December 6, 2019. Donations can be made throughout the day at the following Tops Friendly Market locations:

1702 East 38th Street, Erie PA 1520 West 26th Street, Erie PA 712 W 38th Street, Erie PA

“One in ten individuals in central Pennsylvania struggle with hunger, including one in six children,” said Joe Arthur, executive director of the Central Pennsylvania Food Bank. “We are thankful to Tops Market for their continued and growing partnership in helping provide healthy meals to all during the holidays, as well as throughout the year. By working together and providing better access to better food for our neighbors, we are better together.”

History of Food for Families What began as a one day campaign in Buffalo, NY to benefit the Food Bank of WNY has since expanded across the entire chains footprint reaching into Rochester, and Syracuse, NY as well as Erie, PA impacting nine local food banks. Last year alone, and thanks to the extreme generosity of the Erie, PA community, over 7,000 pounds of food were donated, and over 329,000 pounds of food were donated chain wide.

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Tops Markets, LLC is headquartered in Williamsville, NY and operates 159 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 14,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit www.topsmarkets.com

 

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