News Release
 September 23, 2004
CONTACT: Stefanie Zakowicz


Williamsville, NY  Kicking-off football season for fans everywhere, Tops Markets and the Buffalo Bills have introduced a limited edition series of Fanfest collectibles found exclusively at Tops. The series features Drew Bledsoe, Coy Wire and Travis Henry as bobbleheads and on cereal or snack boxes. In addition, Pat Williams is also featured on Tops product.

Bobbleheads Take The Field Beginning September 12, BonusCard customers who buy any of Tops' specified Fanfest products will collect points toward earning a free, limited-edition Buffalo Bills Bobblehead. Bobbleheads will feature three favorite Bills players, each for a specific four-week period: § Drew Bledsoe, quarterback, from September 12 to October 9 § Coy Wire, safety, from October 10 to November 6 § Travis Henry, running back, from November 7 to December 4.

Once customers have collected $35 in points on the specified Fanfest products (see attached list), they will receive a free Buffalo Bills bobblehead. The bobbleheads are found exclusively at Tops Markets and will be available while supplies last. The Buffalo Bills play a major role in our community and its great to be able to offer something to their large constituent of fans, commented Michael Dobbs, vice president, marketing. This is the first time Tops is offering a series of collectible products to sports fans.  more  Bills Collector Items& Page 2 of 2 Fanfest items include a number of products featuring an exclusive Buffalo Bills Fan Favorite logo and limited edition packaging profiling specific Buffalo Bills players. The products are designed as a collectible series on a variety of Fanfest items and include: Ø Tops Fan Favorite Frosted Flakes featuring Drew Bledsoe Ø Tops Fan Favorite CrispItz featuring Drew Bledsoe Ø Tops Fan Favorite Shredded Wheat featuring Coy Wire Ø Tops Fan Favorite Thin Wheats featuring Coy Wire Ø Tops Fan Favorite WheatUms featuring Travis Henry Ø Tops Fan Favorite Barrel Stick Pretzels featuring Travis Henry Ø Tops Fan Favorite Ice Cream Sandwiches featuring Pat Williams Ø Tops Fan Favorite Kids Happy Drinks featuring Billy Buffalo Ø Tops Fan Favorite Disposable Camera featuring the Bills logo

This partnership between the Bills and Tops is a unique opportunity for our fans and customers alike, Scott Berchtold, Buffalo Bills vice president of communications stated. Fans will be able to pick up fun and alternative products to meet their tailgating and collectible needs.

Tops Markets, LLC is one of six retail-operating companies under Ahold USA, one of the leading supermarket operations in the U.S. Tops currently operates 161 Tops Markets and 204 convenience stores under the Wilson Farms, Sugarcreek and Tops Xpress banners, in New York, Pennsylvania and northeast New York. Tops website can be found at ##### Attach.


FROZEN DAIRY Anchor Poppers - all varieties Bison Chip Dip 12 oz. Aunt Jemima breakfast products Claussen pickles Bagel Bites - all varieties Kraft Deli Deluxe American Slices 12 oz. & 16 oz. Boston Markets meal - all varieties Kraft fresh shredded cheese & parmesan Celeste pizza - all varieties Kraft grated parmesan & romano Cool Whip 16 oz. Kraft Natural chunk & cut cheese 6 to 8 oz. Lenders Bagels - all varieties Kraft Shredded cheese 16 oz. Ore Ida potato products - all varieties Louis Rich Turkey Franks Swanson products Oscar Mayer sliced deli meat TGI Friday Appetizers - all varieties Philly Cream Cheese Tops Fan Favorite Ice Cream 1/2 gal. - chocolate Tops fan favorite 24 slice IWS cheese food 16 oz. Tops Fan Favorite Ice Cream 1/2 gal. - cookies & cream Tops Fan Favorite Ice Cream 1/2 gal. - vanilla SNACKS & CRACKERS Tops Fan Favorite Ice Cream sandwich 12 pack Chebangos cheese snack 7 oz. Tops Fan Favorite self rising pizza CrèmeSavers Van De Kamp fish Festingos tortilla chips 13.5 to 20 oz. Weight Watcher Smart Ones - all varieties Gustados tortilla chips 13.5 oz. Hog's Breath pork rinds 3.5 oz. GROCERY LifeSavers A1 Marinades Nabisco Snak sak 8 oz. Carb Well cereals & bars Planters nuts jar or can Go Cups products Ranglers corn chips 10 oz. Grey Poupon Tatums Potato Chips all sizes & varieties It's Pasta Anytime Tops barrell stick pretzels Kraft Carb Well dressings 16 oz. Tops Crisp Itz crackers 16 oz. Kraft Dressings 16 oz. Tops fan favorite dry roasted peanuts 16 oz. Kraft Mayonnaise 32 oz. Tops fan favorite salsa 24 oz. Kraft Minute Rice Tops Thin wheat crackers 10 oz. Maxwell House Coffee 34.5 oz. Tops Wheat 'Ums crackers 9.5 oz Miracle Whip 32 oz. Post Cereal BEVERAGES Shake N Bake Crystal Island Refresher Juice Stove Top stuffing Crystal light RTD Iced Teal Taco bell products Crystal Light RTD Pink Lemonade 4 pack 16 oz. Tops / Buffalo Bills disposable indoor / outdoor camera Kool-Aid Jammers 6.75 oz. Tops fan favorite 22 oz. White bread Tops 2 liter soda Tops fan favorite bite size shredded wheat 17.2 oz. Tops 3 liter soda Tops fan favorite condensed chicken noodle soup Tops fan favorite Kids Happy Drinks 12 pack Tops fan favorite condensed tomato soup Tops soda 12 pack 12 oz. Cans Tops fan favorite frosted flakes 20 oz. Tops soda 24 pack 12 oz. Cans Tops fan favorite hamburger buns Tops soda 6 pack 8 oz. Cans Tops fan favorite hamburger dill chips 16 oz. Tops fan favorite hot dog buns Tops fan favorite kosher spears 24 oz. Tops fan favorite Real Mayo 32 oz. Tops fan favorite sweet relish 16 oz. Tops fan favorite tomato ketchup 36 oz.


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