News Release
 December 10, 2019
CONTACT: Kathy Sautter
716 635 5577

WILLIAMSVILLE, N.Y. – Tops is once again looking for the communities support as it launches its 13th Annual Food for Families Campaign in Rochester, NY. Last year in Rochester alone over 87,000 meals were donated by generous members of the Rochester community. In 2019, Tops has set a goal to provide 2 million meals for our neighbors in need and invites you to be a part of this year’s campaign by making a donation.

While the Food for Families campaign officially kicked off on Sunday, November 24, 2019 across the chains three state imprint, the Little Brown Bag of Hope campaign will continue through December 28 in store and online. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register customers will be asked if they want to support the campaign by buying a $5 Breakfast, $10 Lunch, and/or $20 Dinner for someone in need in our community.

Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. Here customers can select what food bank they wish their donation to benefit.

Many locals love the tradition of bringing or purchasing their donation at the store and joining the Tops team, local media sponsors News-8 WROC and 96.5 WCMF, and volunteers for the one day food drive which will culminate with the Food for Families campaign on Friday, December 13, 2019. Donations can be made throughout the day at the following Tops Friendly Market locations:

1215 Jefferson Rd., Henrietta 3507 Mt. Read Blvd. Greece

"For more than a dozen years, we've enjoyed the support of Tops' Food for Families campaign and know first-hand the impact it makes on our community," said Julia Tedesco, President & CEO of Foodlink. "Everyone involved, from the staff to the shoppers, rallies together to support our mission and provide thousands of meals to those in our community who need our help the most during the holiday season."

History of Food for Families What began as a one day campaign in Buffalo, NY to benefit the Food Bank of WNY has since expanded across the entire chains footprint reaching into Rochester, and Syracuse, NY as well as Erie, PA impacting nine local food banks in total. Last year alone, and thanks to the extreme generosity of the Rochester, NY community, over 60,000 pounds of food were donated, and over 329,000 pounds of food were donated chain wide.


Tops Markets, LLC is headquartered in Williamsville, NY and operates 159 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 14,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit


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