News Release
 November 8, 2004
CONTACT: Stefanie Zakowicz

Resident Wins Design Consultation

(Williamsville, NY)  TLCs TRADING SPACES® visited Rochester, NY, this past Saturday to award the Grand Prize in the Tops Markets TRADING SPACES® Sweepstakes  where one lucky winner, Linda Williams, received expert design advice from TRADING SPACES® designer Christi Proctor.

Ms. Williams, who entered the contest at the North Winton Rd. Tops store, received advice on how to make her living room exciting and different. Christi Proctor met with her for several hours to review her needs, listen to her wish list and helped design a room that went beyond her expectations. Then, to help offset the costs of making the new dream room into reality, Tops Markets store manager, Dan VanAuker presented Ms. Williams with a $4,000 check and a gift basket of Procter & Gamble products.

The Tops Markets TRADING SPACES® Sweepstakes was a breakthrough consumer promotion that ran from August 15 through September 5, 2004. Tops customers entered the sweepstakes by purchasing Procter & Gamble products with their Tops BONUSCARD or by sending in a 3x 5 card with their name and address, without a purchase.

- more -

Trading Spaces® Comes to Rochester Page 2 of 2

ABOUT SWEEPSTAKES PARTNERS: TRADING SPACES® provides two neighbors with $1,000 each, a professional designer, a carpenter, and 48 hours to redo a room of their choice. But theres a catch - they have to switch houses, and they have no say in how their own room will look. TLC is the only television network that uses real-life storytelling to connect more than 93 million viewers in North America to the breadth of the human experience. Discovery Networks, U.S., a unit of Discovery Communications, Inc., operates and manages the Discovery Channel, TLC, Animal Planet, the Travel Channel, Discovery Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times Channel, The Science Channel, Discovery Home Channel, Discovery Wings Channel, Discovery en Español and FitTV. The unit also distributes BBC AMERICA. Visit TLC on the web by going to and clicking on TLC.

Tops Markets: Tops Markets, LLC, is one of six retail operating companies under Ahold USA, and the leading supermarket chain in Western New York. Tops currently operates 162 Tops Markets in three states and 202 convenience stores under the Wilson Farms, Sugarcreek and Tops Xpress banners. Founded in 1962, Tops employs nearly 21,000 associates. For more information about Tops, visit the company's website at

PROCTER & GAMBLE: Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay®, Clairol Nice 'n Easy®, Head & Shoulders®, and Wella®. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands. # # #

NOTE: Photos and Sweepstakes images are available by contacting Tops Markets.


Press Room Archive