News Release
 July 23, 2020
CONTACT: Kathy Sautter
716 635 5577

WILLIAMSVILLE, N.Y. – Right now the world would be glued to their television sets cheering on team USA to victory in the Summer Olympics, but with COVID prevalent in every corner of our community, society is craving something to get excited about, including Tops team members! So associates got creative and devised some healthy competition and created their own 2020 Summer “Sell-E-Bration” Competition. Over the course of eight weeks, associates across Tops’ three state imprint are challenging one another to a produce themed competition to see will who will bring home the gold.

“With the Summer Olympics cancelled we felt this was a great opportunity to encourage a little healthy competition among our store teams,” said Jeff Cady, director, produce/floral for TOPS. “During the summer months we know that consumers naturally gravitate toward purchasing fruits and vegetables but we wanted to challenge our associates to bring something new to the table. This challenge encourages our associates to remind the community of the importance of getting their five recommended daily servings in a fun and engaging way.”

Over the course of the Tops Summer Celebration Competition store teams will compete in categories such as The Soft Fruit Soiree, Cherry Jubilee, Cut Fruit Conga, Watermelon Wingding, Pepper Party, Avocados from Mexico Fiesta, Grape Gala, and Berry Bash. Teams will earn points for creativity of their produce displays as well as their ability to increase consumer awareness about the importance of eating more fruits and vegetables. The engagement has been well received by customers and associates alike with great entries coming from all Tops location including the many winners from week number one-Soft Fruit Soiree (pictures included in email).

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Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 14,500 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit


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