|FOR IMMEDIATE RELEASE:
DATE: August 10, 2020
CONTACT: Kathy Sautter
716 635 5577
|TOPS FRIENDLY MARKETS PILOTS FLASHFOOD PROGRAM AT SIX LOCATIONS REDUCING FOOD WASTE|
|Williamsville, N.Y. – Beginning this month, Tops Friendly Markets will begin piloting an innovative and interactive in-store food waste program at six of its locations allowing customers to purchase food nearing its sell-by date. Items like produce, meat, deli, bakery, and dairy, may be listed at up to 50 percent off on the Flashfood app and then available for pick up at one of the designated Tops Friendly Market locations.
How Flashfood works is Tops will post flash sales of its surplus food items on the mobile Flashfood app available on Google Play or the Apple Store. Shoppers can search and purchase food directly on the app and then collect their purchased items at the designated Flashfood area at Tops! It’s a win for the store, the shopper, and the environment!
“At Tops, social responsibility and sustainability have always been at the core of our mission, upholding standards that ensure we reduce environmental waste and energy consumption while providing customers with sustainably sourced, high-quality products, at a great value,” said Jeff Culhane, senior vice president of sales and merchandising for Tops. “The Flashfood program fits right into our business model and we’re excited to bring this unique, money saving opportunity to our customers.”
“Adding Tops to our portfolio of innovative grocer partners is a huge step as Flashfood continues to scale across America. The effort and willingness to provide shoppers with a great digital experience has been really evident working with Tops,” said founder and CEO, Josh Domingues. “Reducing food waste while affordably feeding shoppers is at the core of our mission and we intend to drive great results through this initial pilot.”
The program will be piloted at the following six Tops Markets locations:
• 355 Orchard Park Rd., West Seneca, NY • 3980 Maple Rd., Amherst, NY • 3865 Union Rd., Cheektowaga, NY • 9660 Transit Rd., Amherst, NY • 2101 Elmwood Ave., Buffalo, NY • 12775 Broadway, Alden, NY
“We are always working on ways to leverage technology to create a better shopping experience for our customers,” said Ed Rick, director, consumer marketing & digital for Tops. “Partnering with Flashfood is a win for our shoppers and a win for the environment. # # #
About Tops Friendly Markets
Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 14,500 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit www.topsmarkets.com
Flashfood is a Toronto based mobile app that operates in more than 450 grocery locations throughout Canada, Michigan, Pennsylvania, Wisconsin, and New York. Shoppers can buy items through the Flashfood app and pick them up in-store at great prices while collectively reducing food waste. To date, Flashfood has diverted over five million pounds of food, saved shoppers over $10 million and more affordably fed hundreds of thousands of families. Flashfood is currently partnered with Loblaw Corp, Meijer, Hy-Vee, SpartansNash, GIANT, and Tops Friendly Markets. Flashfood is a free app available on iOS and Android. For more information, please visit: www.flashfood.com.