News Release
 September 10, 2020
CONTACT: Kathy Sautter
716 635 5577

WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont, is pleased to begin its annual campaign for the United Way of Erie and Niagara County. The campaign will kick off September 20 at all participating Tops Friendly Market locations in Erie and Niagara Counties and will run through October 3, 2020.

Customers can support the United Way and make a difference in their own backyard by purchasing a United Way icon for $1.00 or rounding up their change at the register. Tops will then donate the proceeds to United Way to support their mission of helping to bring people, organizations, and resources together to improve community well-being.

“Tops Markets strongly believes in giving back to the communities in which we serve. With the help and compassion of our associates and customers, we know we can make a difference supporting the United Way Campaign,” said Diane Colgan, United Way Board Member and senior vice president of marketing for Tops Markets.

Tops has conducted this campaign with the United Way since 2013 donating over $47,000 last year alone. Additionally, Tops has been supporting the United Way’s Corporate Challenge, which awards prizes to encourage people to donate. Tops also encourages its associates to make a contribution to the United Way’s annual campaign as well.

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ABOUT TOPS FRIENDLY MARKETS: Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 14,500 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit

The mission of the United Way of Buffalo & Erie County is to bring people, organizations and resources together to improve community well-being. For more information, and for a complete list of funded programs, visit


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