News Release
FOR IMMEDIATE RELEASE:
DATE:
 November 2, 2020
CONTACT: Kathy Sautter
716 635 5577

   
TOPS FRIENDLY MARKETS LAUNCHES FOOD 2 FAMILIES CAMPAIGN
Williamsville, N.Y. – As we enter into the giving season, now more than ever our fellow neighbors are in need of your help. Even before the pandemic hit, according to the U.S. Department of Agriculture, an estimated 13.7 million homes or 10.5% of all homes in the United States experienced food insecurity at some point during 2019. That equates to more than 35 million Americans uncertain where their next meal might come from. And it hasn’t slowed down. As a matter of fact, many of the participating food banks that will benefit from this program have indicated that the need is up more than 40%.

That is why Tops is proud to once again host its annual Food 2 Families Campaign, now in its 16th year, with a goal to provide 2 million meals for our neighbors in need. As Tops launches its Food 2 Families campaign November 8 - December 26, 2020 we ask that you considering making a donation the next time you shop in store or online.

Tops Food 2 Families campaign is synonymous with The Little Brown Bag of Hope. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register customers, will be asked if they want to support the campaign by buying a $5, $10, and/or $20 bag for someone in need in our community or to round up their change. Little Brown Bags which are filled with nutritious items that will help families extend their meal planning, can also be purchased at any self-scan register as well.

Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting https://www.topsneighborshelpingneighbors.com/ so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. Here customers can select what food bank they wish their donation to benefit.

While donations can be made throughout the campaign until December 26, many locals love the tradition of bringing or purchasing their donation at the store on the day Tops hosts its one-day food drive. We’re grateful to be joined by local media sponsors WGRZ-TV Channel 2 and Town Square Media as well as food bank volunteers on Friday, December 4, 2020 who will be helping to accept your donations.

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In light of COVID-19, our masked volunteers are happy to accept your donation from the trunk of your vehicle. Donations can be made throughout the day at the following Tops Friendly Market locations:

5827 S. Transit Rd., Lockport 7200 Niagara Falls Blvd., Niagara Falls 3980 Maple Rd., Amherst 4777 Transit Rd., Depew S. 6150 South Park Ave., Hamburg 2101 Elmwood Ave., Buffalo

“FeedMore WNY works tirelessly to provide nutritious food to children, families, veterans and older adults in Western New York. However, we simply could not continue our mission without the help of our dedicated partners and compassionate community members. We are so grateful to Tops Friendly Markets, WGRZ-TV Channel 2 and Townsquare Media for once again partnering with FeedMore WNY to hold Food 2 Families,” Tara A. Ellis, president and CEO of FeedMore WNY, said. “While Food 2 Families always has been a critical fundraiser for our organization, we need the support now more than ever as FeedMore WNY responds to the increased need for food assistance in the community due to the pandemic. We encourage our neighbors to support Food 2 Families by donating a virtual Little Brown Bag of Hope or making a donation at the outdoor food and fund drive at Tops Friendly Markets locations on December 4.” ###

Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 14,500 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit www.topsmarkets.com

 

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