News Release
 November 4, 2020
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. – There are so many new and exciting additions to your East Aurora Tops that if you blink, you may just miss them! We’re pleased to announce new additions like Shop+ Scan, Boars Head Meats, and of course our NEW Starbucks Café.

Save time and scan while you shop with Tops new Shop+ Scan technology! A new, convenient way to shop, Shop + Scan allows you to use your phone to scan your items and then bag them as you go! While shopping, the user will see a running total, and watch their savings and rewards automatically apply. Ready to check out? Simply visit the pay station for a fast and easy check out!

“It’s so easy to use! All you need to do is download the app, connect to our in-store Wi-Fi and enter your Tops BonusPlus card information,” said Ed Rick, director, consumer marketing & digital.

Want to bring something extra special to your table? Tops East Aurora full-service deli now offers a full selection of Boar’s Head premium meats and cheeses, plus all of your favorite local brands. Trusted since 1905, Boar’s Head products are nitrite and nitrate free. These minimally processed meats offer spice flavorings from around the world! Need an extra kick of caffeine to tackle your grocery list? Starbucks Café is now open inside this location serving all of your favorites. The state of the art design will entice shoppers to try the wide array of offerings that Starbucks enthusiasts love. From their full menu of coffee and teas and Nitro drinks on tap, to their full assortment of bakery, exclusive merchandise items not found at other locations, and snack items. Additionally, shoppers are able to buy Starbucks whole bean coffee and pods, as well as earn Starbucks rewards (including Star Challenges) all while also earning Tops Gas points. Coming soon, customers will even be able to make purchases with their Starbucks App! The coffeehouse is open from 6:00 am -8:00 pm so that shoppers as well as associates can enjoy a beverage or food item throughout the course of their day. And beginning November 6 your favorite hand-crafted holiday favorite beverages will be brewing in the cafe offering you all the flavors of the season. With all of these great new additions Tops is looking to hire both full and part-time positions. Both day and evening shifts are available in various areas of the store including Starbucks, Deli, and the Carry Out Café. We’re also hiring Cashiers and Stock Associates! Tops offers: • flexible schedules • highly competitive wages • comprehensive benefits • 401(k) opportunities with company contributions • scholarship & tuition reimbursement and • has a tradition of promoting from within

To apply, visit or call 716-635-5895 to schedule an interview.


Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 14,500 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit


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