News Release
 November 30, 2020
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. – Giving Tuesday, celebrated in the US on the first Tuesday after Thanksgiving, encourages acts of generosity during the holidays. Being celebrated this year on Tuesday, December 1, Tops is encouraging those both shopping in store or from the comfort of their own homes to make Giving Tuesday the day they give back to their annual Food for Families Campaign.

Virtual Little Brown Bags of Hope are available for purchase online by simply visiting so no matter what the weather, a donation can be made right from your phone, tablet, or desktop.

Even before the pandemic hit, according to the U.S. Department of Agriculture, an estimated 13.7 million homes or 10.5% of all homes in the United States experienced food insecurity at some point during 2019. That equates to more than 35 million Americans uncertain where their next meal might come from. And it hasn’t slowed down. As a matter of fact, many of the participating food banks that will benefit from this program have indicated that the need is up more than 40%.

That is why Tops is proud to once again host its annual Food for Families Campaign, now in its 10th year, with a goal to provide 2 million meals for our neighbors in need. Tops launched its Food for Families campaign November 8 and it will continue through December 26, 2020.

Tops Food for Families campaign is synonymous with The Little Brown Bag of Hope. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register customers, will be asked if they want to support the campaign by buying a $5, $10, and/or $20 bag for someone in need in our community or to round up their change. Little Brown Bags which are filled with nutritious items that will help families extend their meal planning, can also be purchased at any self-scan register as well.

While donations can be made throughout the campaign until December 26, many locals love the tradition of bringing or purchasing their donation at the store on the day Tops hosts its one-day food drive. We’re grateful to be joined by local media sponsors WSYR News Channel 9, and B104. Media as well as food bank volunteers on Friday, December 18, 2020 who will be helping to accept your donations.

In light of COVID-19, our masked volunteers are happy to accept your donation from the trunk of your vehicle. Donations can be made throughout the day at the following Tops Friendly Market locations:

3803 Brewerton Rd., N. Syracuse, NY 350 Towne Dr., Fayetteville, NY

“Food for Families has become a holiday tradition for so many families in Central New York. During this turbulent year, we are thankful to partner with Tops Friendly Markets and their generous shoppers again,” said Lynn Hy, chief development officer for Food Bank of Central New York. “The food collected through Food for Families’ Little Brown Bags of Hope will help Food Bank of Central New York continue to meet the increased need for nutritious food for children, families, and seniors struggling with hunger in our community.” ###

Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 14,500 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit


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