News Release
 January 6, 2021
CONTACT: Kathy Sautter
716 635 5577

(Williamsville, NY) – As we enter into a New Year, we have even more determination to turn things around for the better and make positive changes in 2021. Whether those changes are healthier eating habits, to more exercise, or to simply make better choices for the environment, starting the year off on the right foot is something Tops is able to help you with simply by shopping in our stores. At Tops all year long we make it a priority in our day-to-day decisions to adopt practices that help protect our environment and to provide affordable, accessible food to everyone. Recently in our produce departments we’ve implemented new eco-fiber trays, shifting away from foam, and are working with like-minded companies like Apeel™ that allows Tops to seal in moisture and oxygen in our produce, prolonging its shelf life and decreasing the amount that ends up in the waste stream.

Flashfood Expands to 33 Tops Stores Yet one of the biggest changes came later in 2020 with the expansion of the Flashfood program at Tops. Launched initially at six stores in Western New York, this innovative and interactive in-store program allows customers to purchase food nearing its sell-by date to save money and to help reduce food waste. Items like fresh produce, meat, deli, bakery, and dairy, may be listed at up to 50% off on the Flashfood app and then are available for pick up at one of the designated Tops Friendly Market locations. Because of its tremendous success, Tops recently expanded the program by adding 21 more stores in Buffalo, NY, two stores in the Chautauqua County, NY region and four in the Hudson Valley region of NY.

“At Tops, social responsibility and sustainability have always been at the core of our mission, upholding standards that ensure we reduce environmental waste and energy consumption while providing customers with sustainably sourced, high-quality products, at a great value,” said Jeff Culhane, senior vice president of sales and merchandising for Tops. “The Flashfood program fits right into our business model and we’re excited to bring this unique, money saving opportunity to our customers.”

“Western New York has been a great region for us and we're very excited to continue expanding with Tops Friendly Markets,” said Eric Tribe, vice president of partnerships at Flashfood. “Tops Friendly Markets has shown they are willing to move fast and innovate to bring Flashfood to more communities, helping many more families that are looking for great deals while also reducing their waste.”

To celebrate the partnership, new Flashfood users can get $10 off their first purchase by signing up through this link:

To learn more about Tops sustainability efforts, visit


About Tops Friendly Markets Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit

About Flashfood

Flashfood is a Toronto based mobile app that connects local shoppers with grocery items nearing their best before date in an effort to reduce food waste. Founded in 2016, Flashfood is live in more than 650 grocery stores throughout Canada, Michigan, Wisconsin, Pennsylvania, New York, and Maryland. Flashfood has diverted over 14 million pounds of food, saved shoppers over $25 million on their groceries, and fed hundreds of thousands of families more affordably. Flashfood partners include Loblaw Corp, Meijer, Hy-Vee, SpartanNash, The GIANT Company and Tops Friendly Markets. Flashfood is available on iOS and Android. Find out more at


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