News Release
FOR IMMEDIATE RELEASE:
DATE:
 April 22, 2021
CONTACT: Kathy Sautter
716 635 5577

   
TOPS & FLASHFOOD CELEBRATE EARTH DAY BY ANNOUNCING 17 MILLION POUNDS OF FOOD DIVERTED FROM LANDFILLS
Williamsville, N.Y. – What started out as a small step toward reducing their carbon footprint has blossomed into quite the environmental impact. Not even a year has elapsed since Tops Friendly Markets has partnered with the Canadian based Flashfood company yet in that time this partnership has helped to divert food from landfills, reduce environmental waste and energy consumption, all while providing Tops customers with sustainably soured high-quality products at a great value. To date the partnership has helped Tops

• Feed over 223,642 shoppers • Divert more than 17,122,324 lbs. of food from landfills and • Save 8,112,113 km worth of CO2

“When people think of climate change, they think of cars and planes and factories. They don't realize what a massive contributor food waste is to our warming planet,” said Josh Domingues, Flashfood CEO. “This Earth Day, we’re thrilled to be celebrating our partnership with Tops, a leader in environmental stewardship and responsible practices.”

Now located at 33 of its stores since its most recent expansion of the program throughout Western New York, Mid-State and the Hudson Valley Region, Flashfood is an innovative and interactive in-store food waste program that allows customers to purchase food nearing its sell-by date. Items like produce, meat, deli, bakery, and dairy, may be listed at up to 50 percent off on the Flashfood app and then is available for pick up at one of the designated Tops Friendly Market locations.

How Flashfood works is Tops will post flash sales of its surplus food items on the mobile Flashfood app available on Google Play or the Apple Store. Shoppers can search and purchase food directly on the app and then collect their purchased items at the designated Flashfood area at Tops! It’s a win for the store, the shopper, and the environment!

“We are always working on ways to leverage technology to create a better shopping experience for our customers,” said Ed Rick, director, consumer marketing & digital for Tops. “Since launching Flashfood last year we have seen a marked increase in its use by our customers.”

The program is available at the following 33 Tops Markets locations: 12775 Broadway, Alden, NY 2351 Maple Rd., Amherst, NY 3035 Niagara Falls Blvd., Amherst, NY 3500 Main St., Amherst, NY 390 W. Main St., Batavia, NY 3980 Maple Rd., Amherst, NY 3865 Union Rd., Cheektowaga, NY 2101 Elmwood Ave., Buffalo NY 1740 Sheridan Dr., Buffalo, NY 1460 S. Park Ave., Buffalo, NY 1936 Us Rt. 6, Carmel, NY 700 Thruway Plaza Dr., Cheektowaga, NY 4777 Transit Rd., Depew, NY 6363 Transit Rd., Depew, NY 6914 Erie Rd., Derby, NY 3955 Vineyard Dr., Dunkirk, NY 9660 Transit Rd., East Amherst, NY 65 Grey St., East Aurora, NY 2140 Grand Island Blvd., Grand Island, NY 6150 South Park Ave., Hamburg, NY 4250 McKinley Pkwy., Hamburg, NY 1800-2000 Washington St., Jamestown, NY 16 Jon J Wagner Way, Lagrangeville, NY 128 W. Main St., Leroy, NY 301 Meadow Dr., N. Tonawanda, NY 271 Main St., New Paltz, NY 7200 Niagara Falls Blvd., Niagara Falls, NY 3201 Southwestern Blvd., Orchard Park, NY 6726 Rt. 9, Rhinebeck, NY 355 Orchard Park Rd., West Seneca, NY 890 Young St., Tonawanda, NY 800 Harlem Rd., West Seneca, NY 5274 Main St. & Union Rd., Williamsville, NY

To learn more about the Tops and Flashfood partnership, please visit https://www.flashfood.com/en/partner/tops-friendly-markets and to learn more about Tops sustainability efforts visit https://www.topsmarkets.com/Sustainability/

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About Tops Friendly Markets Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit www.topsmarkets.com

About Flashfood Flashfood is a Toronto based mobile app that operates in more than 450 grocery locations throughout Canada, Michigan, Pennsylvania, Wisconsin, and New York. Shoppers can buy items through the Flashfood app and pick them up in-store at great prices while collectively reducing food waste. To date, Flashfood has diverted over five million pounds of food, saved shoppers over $10 million and more affordably fed hundreds of thousands of families. Flashfood is currently partnered with Loblaw Corp, Meijer, Hy-Vee, SpartansNash, GIANT, and Tops Friendly Markets. Flashfood is a free app available on iOS and Android. For more information, please visit: www.flashfood.com.

 

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