News Release
 June 28, 2021
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont, is excited to celebrate the 10th anniversary of its Young at Heart program.

Tops “Young at Heart” days, offered on the first Tuesday of every month, are open to shoppers 60 years of age and older. Shoppers who qualify receive a 6.0% additional discount on their grocery and out of pocket pharmacy purchases. Over 300,000 Tops “Young at Heart” families are currently enrolled and we’re pleased the say the program continues to grow. These special days have grown to be so big that each month one in four customers shopping that day are Tops Young at Heart members…and over the past 10 years, they’ve SAVED AN EXTRA $12 MILLION.

We had a chance to speak to some of our loyal participants in the program who shared with us exactly why they love the program so much.

“I have been enrolled in Young at Heart Day for seven years. I had heard about it when it was relatively new (probably about 8 or 9 years ago) and signed on when I turned 60. The obvious reason for participating is the cost savings. My first impression was that this program was a good way to reward loyal shoppers. I am a long time customer of Tops and shop there weekly. I am not someone who goes to three or four different stores looking for all the deals. I plan our meals very carefully every week as my husband is on a low sodium, low carb diet. While I have to get certain food items each week for us, I try to work it so that when Young at Heart Day comes, I use it to stock up on some of the more expensive foods we need and get things that I do not ordinarily buy all the time. For example, I bake a lot for family, friends, and organizations. Young at Heart Day gives me the opportunity to re-stock my spices, flour, sugar, etc. at a discount. I can also buy meats in larger quantities (and divide and freeze for later), paper products like napkins, aluminum foil, baggies, etc., and laundry and personal care products at the 6% discount. This program really works for me.” Diane S. - Erie, PA “I participate in the program because both my husband and I are retired, and every little bit helps when on a fixed income. We have two growing grandsons, and we assist in their care. I think I signed up for the program 2-3 years ago. I usually just buy my regular groceries for the week on the Young at Heart day---but sometimes I will stock up on toiletries, paper products and so forth as well.

I've let my friends and family know about the program--some have signed up for it. I can't imagine why anyone would not take advantage of this opportunity.”

Denise A. - Erie, PA

Signing up for the Young at Heart Program is easy! Simply visit the Customer Service desk or your Tops Pharmacy on the first Tuesday of the month to receive money-saving specials, like 6.0% off your total grocery AND your out-of-pocket prescription purchase! Once you're signed up, all offers will be automatically loaded to your TOPS BonusPlus® for convenient redemption at checkout. For more information visit Tops Friendly Markets - Savings Cart (

### ABOUT TOPS FRIENDLY MARKETS Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit


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