News Release
 June 29, 2021
CONTACT: Kathy Sautter
716 635 5577

WILLIAMSVILLE, N.Y. – While the rest of the world will be glued to their television sets cheering on team USA in the Summer Olympics (July 23 – August 8, 2021) the associates at Tops Friendly Markets are gearing up for their own Olympics, with a twist. Over the course of the next seven weeks, associates across Tops’ three state imprint will be challenging one another to a produce themed Olympic competition to see will who will bring home the gold.

“With the Tokyo 2020 Summer Olympics just around the corner we felt this was a great opportunity to encourage a little healthy competition among our store teams,” said Jeff Cady, director, produce and floral for Tops. “During the summer months especially we know that consumers are naturally thinking about fruits and vegetables. This challenge encourages our associates to remind the community of the importance of getting their five recommended daily servings in a fun and engaging way and maybe even try something new.”

Over the course of the Tops Produce Olympics store teams will compete in categories such as Soft Fruit Surfing, Boxing with Berries, Watermelon Wrestling, Avocado & Mango Marathon, Weightlifting Washington Cherries, and California Grape Gymnastics.

Teams will earn points for creativity of their produce displays as well as their ability to increase consumer awareness about the importance of eating more fruits and vegetables. Walking away with the gold is the goal of course while medals will also be awarded for bronze and silver and regional awards will be presented as well.

To learn more about the Tops Produce Olympics, be sure to stop by your local Tops Friendly Markets location.

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About Tops Friendly Markets Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit


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