News Release
 June 6, 2021
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont, is excited to celebrate the 10th anniversary of its Young at Heart program.

Tops “Young at Heart” days, offered on the first Tuesday of every month, are open to shoppers 60 years of age and older. Shoppers who qualify receive a 6.0% additional discount on their grocery and out of pocket pharmacy purchases. Over 300,000 Tops “Young at Heart” families are currently enrolled and we’re pleased the say the program continues to grow. These special days have grown to be so big that each month one in four customers shopping that day are Tops Young at Heart members…and over the past 10 years, they’ve SAVED AN EXTRA $12 MILLION.

We had a chance to speak to some of our loyal participants in the program who shared with us exactly why they love the program so much. “I signed up for Young at Heart Program four years ago and appreciate the little bit that it saves me that week. I normally shop on a different day, but I try real hard to make it on that Tuesday so I can save. I try to buy more needed items that day like health and beauty products. Every little bit helps these days.” – Debra C., Rochester, NY “I have been participating in the Young at Heart program every month for several years now, but I cannot tell you exactly how long. My main reason for participating is because it is a very easy way to save money. In this program I like to purchase items that I can stock up on (e.g., items that can be frozen or are non-perishable) and items that don't seem to go on sale at other times during the month.” – Kathy W., Rochester, NY

Signing up for the Young at Heart Program is easy! Simply visit the Customer Service desk or your Tops Pharmacy on the first Tuesday of the month to receive money-saving specials, like 6.0% off your total grocery AND your out-of-pocket prescription purchase! Once you're signed up, all offers will be automatically loaded to your TOPS BonusPlus® for convenient redemption at checkout. For more information visit Tops Friendly Markets - Savings Cart (

### ABOUT TOPS FRIENDLY MARKETS Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit


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