News Release
FOR IMMEDIATE RELEASE:
DATE:
 July 16, 2021
CONTACT: Kathy Sautter
716 635 5577

   
TOPS ANNOUNCES EXPANSION OF EBT PAYMENT FOR SNAP CUSTOMERS FOR INSTACART SAME-DAY DELIVERY & PICKUP
WILLIAMSVILLE, N.Y. — Tops Friendly Markets is pleased to now offer Supplemental Nutrition Assistance Program (SNAP) eligible customers the ease of shopping online with Instacart. SNAP shoppers can now pay for their same-day pickup or delivery orders with their EBT card while shopping online at Tops that partner with Instacart in New York State. Tops offers Instacart services at 126 convenient New York locations. In the coming weeks Tops will also be expanding these services at its Pennsylvania and Vermont locations that partner with Instacart for same-day delivery and pickup as well.

“Tops Friendly Markets is excited to pilot these services in our largest market of Instacart stores,” said Jill Sirica, manager, digital marketing for Tops. “At the core of Tops mission is combating food insecurity and this will help bridge that gap of helping families gain accessibility to healthy and affordable food, something we have strived for since we began our partnership with Instacart. We are truly excited to see it come to fruition.”

“Providing people access to the food they love is at the core of Instacart’s mission. We’re proud to partner with Tops Friendly Markets to provide more families with a convenient and accessible way to get their fresh food and pantry staples,” said David Healy, retail partnerships at Instacart. “Expanding EBT SNAP to reach same-day online grocery delivery and pickup is important to help people access the food they need, and we look forward to expanding this payment integration to even more retailers across New York, Vermont and Pennsylvania.” The Supplemental Nutrition Assistance Program (SNAP) is a federal program that provides assistance for low- and no-income U.S. residents to purchase food. SNAP benefits are processed through the Electronic Benefit Transfer (EBT) debit card system. By associating your EBT card to your Instacart account (either website or mobile app), you confirm that your card information is current and valid. To successfully use your EBT card at a Tops location online, a credit or debit card must be linked to your Instacart account to cover non-food fees, such as bottle deposits in some states, taxes, delivery tips, and any other non-EBT SNAP-eligible items that you may want to purchase per federal SNAP guidelines. Customers can then enter their zip code to determine if they are near a participating Tops, and begin shopping and selecting items from Tops’ EBT-eligible products. Once items are added to their cart, customers will be able to select how much of their benefits they would like to allocate to the order. Orders for delivery and pickup can be placed by customers for receipt in as fast as an hour or scheduled several days in advance. To help subsidize costs for EBT SNAP participants, Instacart will waive delivery or pickup fees through September 16, 2021, on up to the first three EBT SNAP orders for each customer with a valid EBT card associated with their Instacart account. For more information about EBT SNAP on Instacart, visit www.instacart.com/ebt-snap. ###

About Tops Friendly Markets

Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit www.topsmarkets.com

About Instacart Instacart is the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Instacart has partnered with more than 600 beloved national, regional and local retailers, including unique brand names, to deliver from nearly 55,000 stores across more than 5,500 cities in North America. Instacart’s delivery service is available to over 85% of U.S. households and 80% of Canadian households. The company's cutting-edge enterprise technology also powers the ecommerce platforms of some of the world's biggest retail players, supporting their white-label websites, applications and delivery solutions. Instacart offers an Instacart Express membership that includes reduced service fees and unlimited free delivery on orders over $35. For more information, visit www.instacart.com. For anyone interested in becoming an Instacart shopper, visit https://shoppers.instacart.com/.

 

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