News Release
 July 19, 2021
CONTACT: Kathy Sautter
716 635 5577


Williamsville, N.Y. – Tops Friendly Markets is pleased to welcome award-winning hospitality expert and industry thought-leader, Jon Taffer, to Tops Friendly Markets to launch his craft cocktail experience in the North East. Taffer’s Mixologist is Taffer’s line of premium, pre-made craft cocktail mixes that can be served right in your own home, and Tops is proud to be the first supermarket chain in the North East to carry the brand. These fine-tuned mixes are inspired by the unique culture, recipes, and flair of modern mixology, turning consumers into ultimate hosts at home. You’ll be able to find five flavors of the 32 ounce mixers at select Tops locations. Choose from Margarita, Skinny Margarita, Strawberry Margarita, Bloody Mary, and Spicy Bloody Mary.

Fans of Jon Taffer and Bar Rescue can have a once in a lifetime opportunity to meet Jon on Wednesday, July 28 at the Tops Friendly Markets located at 4777 Transit Rd., Depew, NY at 1:00 p.m.

Motivated by the craft cocktail renaissance and mixology movement, Taffer’s Mixologist provides the perfect blend of acidity, sweetness and savory using a precise ratio that can only be done with very fine and fresh ingredients. Taffer’s handcrafted mixes contain no artificial preservatives and are mixologist-tested and Jon Taffer approved.

“I wanted a product that was not only delicious, but an authentic premium experience. That can only be accomplished by using high quality, natural ingredients,” said Taffer. “As important as what goes into our mixes, is what we did not add: no artificial preservatives. Not only does that create a better taste profile, but we also used healthy ingredients to deliver a product that has amazing flavor and is lower in calories than some other brands. Western New Yorker’s respect quality and authenticity, so I know they will appreciate the thought and effort that went into crafting these cocktail mixes.”

Having launched over 800 bars and restaurants, star of Paramount’s top-rated show Bar Rescue Jon Taffer brings his four decades of experience and consumer insight to deliver a craft cocktail experience to anyone, anywhere. After assessing hundreds of variations of flavor profiles, he perfected a line of high-quality mixes that focuses on quality, value, and taste.

“Jon Taffer is a recognized name, not only as the host of Bar Rescue but for his strong business sense, commitment to serving local communities, and delivering high quality in all that he does,” said Kristen Hanson, vice president, center store sales, merchandising, & pharmacy for Tops. “Tops Markets is proud to host Jon and promote his high quality, crafted Taffer’s Mixologist cocktail mixes in our stores for customers to enjoy.”

“Our goal is to always create next-gen lifestyle brands offering premium but affordable choices to consumers,” said Launched.LA co-founder and co-CEO Sean Kane. “Taffer’s not only carries the Jon Taffer name, but also brings ‘The Jon Taffer Standard’ of quality with it, all while being accessible to consumers everywhere.”

Mix, shake, and savor every sip of your next Taffer’s cocktail. For additional information including recipes and store locations, visit TAFFERSMIX.COM. Find them on social @TAFFERSMIX.

# # #

About Tops Friendly Markets Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit

About Taffer’s Mixologist Taffer’s Mixologist was created by renowned hospitality, nightclub and bar expert Jon Taffer in collaboration with Launched.LA in an effort to bring the craft cocktail experience to the home with a line of simple, high-quality, pre-made cocktails mixes and elevated hard seltzers. The Taffer’s Mixologist Cocktail Mix flavors include: Bloody Mary, Cosmopolitan, Margarita, Mojito, Piña Colada, Skinny Margarita, and Strawberry Margarita. The Taffer’s Mixologist Sparkling Craft Cocktail flavors include: California Lime, Cherry Lime, Cucumber Jalapeño, Grapefruit Moon, Pineapple Coconut, Strawberry Bail and Taffer’s Original (Elderflower). For additional information including recipes and store locations, visit TAFFERSMIX.COM. Find them on social @TAFFERSMIX.

About Jon Taffer Jon Taffer is an award-winning hospitality expert, entrepreneur and thought leader with nearly 40 years of success in the entertainment, hospitality, and nightlife industries. Studies show Taffer is the most influential, trustworthy, and intelligent food & beverage personality on television. Best known as Executive Producer and star of Paramount Network’s Bar Rescue, a non-scripted reality show that spotlights Jon as he saves failing bars from looming closure that is now in its eighth season. In 2019, Jon launched Taffer’s Mixologist, a line of craft, high-quality, pre-made cocktail mixes and hard seltzers available direct to consumers and in retail stores across the country. In the same year, Jon announced the launch of his own innovative, full-service restaurant franchise concept, Taffer’s Tavern, which launched in Atlanta in 2020. Taffer’s Tavern features outstanding signature cocktails, elevated pub-style food, and the latest advancements in food preparation technology. Concurrently, Jon runs Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Anheuser-Bush, Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Fortune 500 brands such as Hyatt Hotels and Marriott International. In addition, Jon is the author of the best-selling book “Raise the Bar: An Action-Based Method for Maximum Customer Reaction” and his newest book “Don’t Bulls*t Yourself.” For more information, visit

About Launched.LA Launched.LA conceives, explores, and launches healthy lifestyle next-gen brands offering premium but affordable choices in digital, retail and beyond. Launched.LA works with other passionate thought leaders to deliver on the promise that everyone deserves access to healthier alternatives, made available through easily accessed mass sales channels for all.


Press Room Archive