News Release
 March 31, 2005
CONTACT: Stefanie Zakowicz


Buffalo, NY — In today’s health conscious society, more consumers are heading to supermarkets looking for a variety of products that are not only great tasting but also support their health and wellness goals. In meeting these needs, 27% of Americans are eating more organic foods than they did one year ago. In response to a worldwide growing trend of increased consumption of organic foods, Tops Markets is introducing Nature’s Promise, a new line of organic and natural food products, available exclusively at Tops and Martin’s locations beginning April 10th.

Tops will initially introduce 42 Nature’s Promise products including soy milk, assorted natural cookies, organic cereals and a variety of natural snack products. A total of 95 new Nature’s Promise products will be available at Tops and Martin’s by early next year, including offerings in perishable areas and dairy. Prices for the line of products range from $.99 to $6.59.

Each and every organic product in the Nature’s Promise line is produced according to strict quality standards regulated by the U.S. Department of Agriculture. Nature’s Promise Natural and Organic Foods are free of artificial colors and flavors, hydrogenated oils and bleached and bromated flours. In choosing Nature’s Promise Organics consumers are also helping the environment - no pesticides, synthetic fertilizers, growth hormones, antibiotics or genetically modified seed can be used in the production of food that is organic certified. Ingredients, as well as nutrient and health information, are clearly listed and conveyed by easy-to-read icons on all Nature’s Promise packaging.

"Nature’s Promise packaging will be a great help for shoppers needing to avoid certain allergens, identified by easy-to-understand icons," said Denny Hopkins, vice president of advertising and public relations. "The icons let shoppers see at a glance if a product is gluten free, nut free, lactose free or egg free without having to spend a lot of time reading listed ingredients."

Tops Markets, LLC, headquartered in Williamsville, NY is one of four retail operating companies under Ahold USA and is a division of Giant Food Stores in Carlisle, PA. Tops currently operates 156 Tops Markets and 202 convenience stores under the Wilson Farms, Sugarcreek and Tops Xpress banners. With nearly 21,000 associates, Tops serves a three state market area. For more information about Tops Markets, visit the company’s website at

Attention Editors: A photo of Nature’s Promise products is available to download in JPEG format at

A complete photo gallery of Nature's Promise products is available at the following link. You may right click on images and save the image as a jpg file to your computer.


" In 1990, the Organic Foods Production Act was introduced to find alternatives to conventional agriculture. By 2002, the National Organic Standards were fully in place. Sales of organic products increased from $1 billion in 1990 to $10 billion in 2002 (United States Department of Agriculture).

" As the fastest growing U.S. food segment, U.S. Organic food sales have grown between 17% and 21% each year since 1997, to nearly triple in sales, while total U.S. food sales over this time period have grown in the range of only 2% to 4% each year (Organic Trade Association).

" 66% of US consumers report that they use organic products at least occasionally (The Hartman Group, Organic Food and Beverage Trends).

" Global retail sales of organic foods are forecasted to reach $29 - $31 billion in 2005 (International Trade Center).

" Organic food sales now represent approximately 2% of U.S. food sales (

" 27% of Americans are eating more organic and natural foods than they did one year ago (Whole Foods Market Organic Trend Tracker).

" Organic food is produced without using most conventional pesticides (

" Organic meat, poultry, eggs, and dairy products come from animals that are given no antibiotics or growth hormones (

" Organically produced products such as milk, cheese, meats, and baby food are growing in popularity (Organic Trade Association).

" 61% of consumers who purchase natural and organic foods buy them in supermarkets (Supermarket News).

" Several major companies such as Kraft, General Mills, and even Coca-Cola are beginning to develop organic products to sell in major companies and supermarkets (Functional Foods & Nutraceuticals).

" By 2007, the U.S. Organic food industry will produce an estimated $30.7 billion worth of revenue (


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