News Release
FOR IMMEDIATE RELEASE:
DATE:
 April 15, 2005
CONTACT: Stefanie Zakowicz
716-635-5885

   
TOPS MARKETS TO LAUNCH NEW MEAT PROGRAM IN OHIO STORES
"Meat Made Easy" program offers easy cooking methods and preparation ideas on packaging

Buffalo, NY - Tops Markets announced it will be launching a new meat program in all of its Ohio stores beginning April 17th. Customers will find a wider variety of fresh meat cuts to choose from in the new Tender Choice Beef and Tender Pride Pork prepackaged product lines.

Using carefully selected grain-fed Midwestern beef and pork, customers will see and taste consistently fresher meat, because it is cut fresh and packaged immediately at the Excel Corporation's USDA inspected facilities, a subsidiary of Cargill Inc., before being sent to Tops stores. Because the meat is packaged sooner, the natural aging process enhances the flavor and tenderness.

With the new line of prepackaged meats, Tops customers will also find packaging that prevents leakage and freezer burn. No special handling or storage is required, however as with any meat product, meats should immediately be refrigerated or placed in the freezer after purchase and proper cooking instructions followed.

"The Tender Choice and Tender Pride line of fresh beef and pork gives our customers a wider variety of cuts to choose from than what they were used to buying at our stores," said Dennis Hanley, regional vice president. Offering prepackaged meat will help us to provide our customers with a consistently high quality and flavorful product at a very good value. In conjunction with the new meat program, we will also be offering our customers innovative meat solutions and menu ideas through the Meat Made Easy program.

With the Meat Made Easy program, each cut will be labeled with suggested cooking methods, approximate cooking time and a tenderness indicator to help simplify customer's busy lives. Menu ideas and informational materials will also be available at the meat counter to give customers ideas for creating meat dishes for any occasion.

In addition, Tops will continue to offer its premium beef line, Certified Angus Beef, easily identified in black trays. Certified Angus Beef is the perfect line for those who love red meat or perhaps are looking for a special cut of meat for that special occasion.

Tops Markets, LLC, headquartered in Williamsville, NY is one of four retail-operating companies under Ahold USA and is a division of Giant Food Stores in Carlisle, PA. Tops currently operates 155 Tops Markets and 198 convenience stores under the Wilson Farms, Sugarcreek and Tops Xpress banners. With nearly 21,000 associates, Tops serves a three state market area. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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