News Release
FOR IMMEDIATE RELEASE:
DATE:
 April 19, 2005
CONTACT: Stefanie Zakowicz
716-635-5885

   
TOPS MARKETS MAKES FOLLOWING NEW PYRAMID GUIDELINES EASY
Customers Can Follow Personalized Guidelines While Shopping

Buffalo, NY - In conjunction with the unveiling of the U.S. Department of Agriculture's new MyPyramid symbol and interactive food guidance system earlier today, Tops Markets, in conjunction with its own Healthy Ideas program, wants to make following the new guidelines easier for customers while they shop. The guidelines are designed to help Americans live longer, better and healthier lives through an overall food guidance system focused on a more individualized approach to improving lifestyle and diet.

"Tops launched Healthy Ideas over a year ago with a specific focus on supporting our customer's desires to live healthier lifestyles," stated Denny Hopkins, vice president of advertising and public relations. "We are very excited to have Healthy Ideas in place and ready to support this new program while helping to educate customers about the new guidelines and easy to use graphics created for MyPyramid."

While shopping at Tops customers will be able to look for a variety of information supporting the new MyPyramid program. Elements to support the program will include a variety of graphics that will help to call out the various food groups within the pyramid. The in-store program will include: " A MyPyramid brochure full of information on the new guidelines along with a family menu and planning guide. " MyPyramid signage displaying the new graphic along with a descriptive explanation.

"Stanchion signs in perishable departments, including meat, produce and seafood calling out products that match the MyPyramid specifications. For example, whole grain breads in the bakery. Signs will also include a new MyPyramid brochure. " Product markers in non-Perishable departments for foods that fit the different MyPyramid categories, such as canned fruits. " Tops Tips will be found throughout the store giving customers ideas on how to easily follow the guidelines, such as adding berries to a bowl of cereal every morning.

In addition, customers can log onto www.topsmarkets.com and click on Healthy Ideas for a link directly to the MyPyramid website along with nutritional and dietary information that provides choices for leading a healthier lifestyle. The site also provides links to a variety of websites with added information on diet, nutrition and exercise.

As the program evolves, Tops will continue to support MyPyramid through Healthy Ideas with a variety of new components it will introduce over the next few months. Customers should check their local Tops store and the Tops website frequently for additional information.

Tops Markets, LLC, headquartered in Williamsville, NY is one of four retail operating companies under Ahold USA and is a division of Giant Food Stores in Carlisle, PA. Tops currently operates 155 Tops Markets and 198 convenience stores under the Wilson Farms, Sugarcreek and Tops Xpress banners. With nearly 20,000 associates, Tops serves a three state market area. For more information about Tops Markets, visit the companys website at www.topsmarkets.com.

 

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