News Release
 November 12, 2021
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. – As we enter into the giving season, now more than ever our fellow neighbors are in need of your help. According to the US Department of Agriculture over 38 million people, including over 11 million children, experienced food insecurity in 2020 with no signs of that number decreasing. As a matter of fact, many of the participating food banks that will benefit from this program have indicated that the need is up more than 40%.

That is why Tops Friendly Markets is proud to once again host its annual Food 2 Families Campaign, now in its 17th year, with a goal to provide more than 2.5million meals for our neighbors in need. As Tops launches its Food 2 Families campaign November 14 - December 24, 2021, we ask that you consider making a donation the next time you shop in store or online.

Tops Food 2 Families campaign is synonymous with The Little Brown Bag of Hope. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register customers, will be asked if they want to support the campaign by buying a $5, $10, and/or $20 bag for someone in need in our community or to round up their change. Little Brown Bags which are filled with nutritious items that will help families extend their meal planning, can also be purchased at any self-scan register as well.

Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. Here customers can select what food bank they wish their donation to benefit.

While donations can be made throughout the campaign until December 24, many locals love the tradition of bringing or purchasing their donation at the store on the day Tops hosts its one-day food drive. We’re grateful to be joined by local media sponsors WGRZ-TV Channel 2 and Townsquare Media as well as FeedMore WNY food bank staff and volunteers on Friday, December 3, 2021 who will be helping to accept your donations.

In light of COVID-19, our masked volunteers are happy to accept your donation from the trunk of your vehicle. Donations can be made throughout the day at the following Tops Friendly Market locations:

5827 S. Transit Rd., Lockport 7200 Niagara Falls Blvd., Niagara Falls 3980 Maple Rd., Amherst 4777 Transit Rd., Depew S. 6150 South Park Ave., Hamburg 2101 Elmwood Ave., Buffalo

“The holiday season can be a stressful time of year for our food insecure neighbors. The Food 2 Families drive allows FeedMore WNY to provide nutritious food for our hungry community members throughout the holidays and into the new year. We thank Tops Friendly Markets, Townsquare Media, and WGRZ-TV for their steadfast support and for continuing to make this event possible. We encourage the community to participate in this wonderful opportunity to help feed our neighbors in need," Tara A. Ellis, FeedMore WNY president and CEO. ###

Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit


Press Room Archive