News Release
 November 12, 2021
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. – As we enter into the giving season, now more than ever our fellow neighbors are in need of your help. According to the US Department of Agriculture over 38 million people, including over 11 million children, experienced food insecurity in 2020 with no signs of that number decreasing. And it hasn’t slowed down. As a matter of fact, many of the participating food banks that will benefit from this program have indicated that the need is up more than 40%.

That is why Tops Friendly Markets is proud to once again host its annual Food for Families Campaign with a goal to provide more than 2.5 million meals for our neighbors in need. As Tops launches its Food for Families campaign November 14 - December 24, 2021 we ask that you consider making a donation the next time you shop in store or online.

Tops Food for Families campaign is synonymous with The Little Brown Bag of Hope. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register customers, will be asked if they want to support the campaign by buying a $5, $10, and/or $20 bag for someone in need in our community or to round up their change. Little Brown Bags which are filled with nutritious items that will help families extend their meal planning, can also be purchased at any self-scan register as well.

Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. Here customers can select what food bank they wish their donation to benefit.

While donations can be made throughout the campaign until December 24, many locals love the tradition of bringing or purchasing their donation at the store and joining the Tops team, local media sponsor WSPK staff and Food Bank of The Hudson Valley volunteers for the one-day food drive which will culminate with the Food for Families campaign on Friday, December 17, 2021. Donations can be made throughout the day at the Tops Friendly Market located at 1936 US Rt 6, Carmel, NY.

“The Food Bank of the Hudson Valley is so grateful to be the recipient of the Food For Families campaign that Tops Friendly Markets conducts each year. Last year, during the height of COVID-19, we distributed 22 million pounds of food to the counties in the lower Hudson Valley including Dutchess, Orange, Sullivan, Ulster, Rockland and Putnam” said Sara Gunn, director, Food Bank of the Hudson Valley. “We wouldn’t have been able to meet the needs of people experiencing hunger without companies like Tops.”


Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York. As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish. We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products. For more information, visit


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