News Release
 April 28, 2022
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. –Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont, is pleased to share that Aaron Payne has been promoted to the role of Vice President, Marketing & Promotional Strategy as part of Shared Services Center (SSC). Shared Services Center supports both Tops Friendly Markets and Price Chopper/Market 32 which formally merged this past fall.

In this role, Aaron will lead a team responsible for creating and implementing marketing strategy and promotional plans to achieve desired business goals for Price Chopper, Market 32, and Tops Markets. Through collaboration with leadership in marketing, merchandising, IT, and the individual operating companies, he will drive initiatives aimed at strengthening our overall market position.

Aaron has been with Tops for 19 years, most recently serving in the capacity of director of advertising. Aaron is a resident of Amherst, NY.

Do you have a passion for food? So do we! Join the 28th largest supermarket chain in the country and do what you love every day-all while learning new skills, honing your craft, and growing as a leader. From various positions throughout our stores to warehouse opportunities and more, we just may have the perfect match for you! To learn more about the great opportunities that await you at your neighborhood Tops visit


About Tops Friendly Markets Based in Williamsville, NY, Tops Markets currently operates 150 grocery stores in New York, Pennsylvania, and Vermont, including five that are run by franchisees. As the largest private, for-profit employer in Western New York, with over 14,000 associates, the company is dedicated to providing sustainably sourced, high-quality products, while helping its communities flourish via support for programs that eradicate hunger and disease, educate youth and reduce environmental waste and energy consumption. For more information, visit


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