News Release
 July 22, 2022
CONTACT: Kathy Sautter
716 635 5577

Buffalo, NY –Mayor Byron B. Brown, Buffalo F.A.T.H.E.R.S, Tops Friendly Markets, and Instacart came together today outside the Tops on Jefferson Avenue to highlight convenient and affordable shopping alternatives for those who do not yet feel comfortable returning to the grocery store to shop in person. As the Buffalo community continues to heal and rebuild after the tragic May 14th shooting that killed ten people and wounded three others, Mayor Brown and others provided step-by-step instructions to Tops customers who reside in the Jefferson Avenue neighborhood on how they can easily set up an online shopping account with Instacart, with the convenience of pickup or home delivery. In addition, Mayor Brown publicly thanked Instacart for waiving fees on up to 10 deliveries per customer account on orders of over $35 at the Tops on Jefferson Avenue and all Tops locations in Buffalo. Volunteers from Buffalo F.A.T.H.E.R.S., a nonprofit and neighborhood safety group, also distributed free bags of groceries, donated by Instacart, to the first 300 people who attended the event. “Our East Buffalo community has been through a lot in recent weeks, and we recognize that it’s still too early for some people to make their way through the doors of the Tops on Jefferson Avenue to shop,” said Mayor Brown. “Thanks to our partnership with Tops and Instacart, we continue to rally together in support of one another in wake of the May 14th shooting and are pleased to provide additional assistance to residents who are reluctant to enter the Tops on Jefferson by helping them set up an online shopping account. As part of the healing process, we must continue to help families in every way we can, and that includes finding ways to help our friends and neighbors gain access to healthy and affordable food. I look forward to announcing additional specialized supports for the East Buffalo community as we continue to rebuild and heal together.” At the event, which took place outside the Tops on Jefferson Avenue, community leaders shared information with East Buffalo residents on how to access fresh produce and pantry staples at Tops via the Tops Market app and Instacart. The Tops Market app allows customers to enjoy contactless shopping and easily locate products with the app’s built-in aisle directory. As a reminder, Electronic Benefit Transfer Supplemental Nutrition Assistance Program (EBT SNAP) participants are able to shop at Tops Friendly Market on the Instacart website and mobile app. This is critically important for those impacted by the shooting and still reluctant to enter the newly renovated Tops on Jefferson, including lowincome families, disabled individuals, and the elderly. Once an Instacart customer profile is created, customers can enter their EBT food card information as a form of payment. For more information about EBT SNAP on Instacart, visit FOR IMMEDIATE RELEASE July 22, 2022 MAYOR BROWN AND TOPS FRIENDLY MARKETS OFFER SPECIALIZED SUPPORT TO MAKE ONLINE GROCERY SHOPPING EASIER FOR THE EAST BUFFALO COMMUNITY CONTACT: Mike DeGeorge MAYOR BYRON W. BROWN City of Buffalo | Office of the Mayor | 716.851.4841 Additional news available at: Instacart also has services to assist seniors through their Senior Support Service, where seniors can call and get help from trained staff. Help includes setting up their account, filling their virtual cart, placing an order, troubleshooting problems, and answering questions regarding an existing order. To place an order from Tops for same-day delivery and pickup, visit ### ABOUT INSTACART: Instacart is a North American leader in online grocery and one of the fastest growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Following the tragic shooting on May 14th in Buffalo, Instacart also contributed $10,000 to FeedMore WNY, which continues to provide emergency food assistance to impacted neighborhoods.


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