News Release
 December 6, 2023
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. –Tops Friendly Markets is proud to welcome shoppers to the Grand Re-Opening of its East Aurora, NY location. This renovation, totaling almost $2 million dollars in enhancements, marks the 40th location updated with a new look and a renewed focus on fresh departments over the past several years. Tops will cut the ribbon on this latest renovation project on Tuesday, December 12, 2023 at 9:00 am at 65 Grey Street East Aurora, NY.

This store will offer new, enhanced services, an expanded assortment of products, and an enlarged fresh perimeter with new updated décor. To see some of these exciting renovations, visit us in-store, on our Facebook page (@TopsFriendlyMarkets) or at our website,

Refreshed from top to bottom, this store offers a new, contemporary experience which includes new exterior paint with refreshed awnings, landscaping, energy efficient equipment and LED lighting both inside and out, solar powered efficiencies, in-store Starbucks Café, expanded state-of-the-art self-check outs, renovated restrooms, and new interior décor. “This considerable investment will offer customers an excellent shopping experience starting with our friendly and knowledgeable associates, expanded amenities, and large selection of high quality local, national, and own brands. We’re excited to officially re-open this location signifying our continued commitment to the community,” said Ron Ferri, president, Tops Friendly Markets. Tops has proudly been serving the village of East Aurora and its surrounding townships for over 20 years. During the ribbon cutting celebration, Tops will present local non-profits with a donation, positively impacting local first responders, area schools, food pantry’s, and Veteran organizations.

Tops invites the community to visit during the Grand Re-Opening celebration and even have the chance to win some great prizes like a $1,000 Tops Gift Card, a family four pack to see a Sabres game, or a Tops Loves Local Visit East Aurora Prize Pack complete with gift cards to Vidler’s 5&10, BarBill Tavern, The Roycroft Inn, and 42 North Brewery Gift Card.

“At Tops, we constantly evaluate the best ways to serve our customers and reinvest into our communities. These latest enhancements will help make life a little easier for shoppers by focusing on a strong combination of convenience, selection, quality and low prices,” stated Mark Dudziak, Tops district manager. From the moment you walk into the store, you can enjoy a hand-crafted beverage from our Starbucks Café. As you continue your shopping, you’ll feel the freshness in the expanded produce area complete with items of the season including fresh cut veggies, fruit, and trays, carefully selected, washed, cut, and prepared for quick and easy ready-to-serve convenience. Tops partners with over 500 local produce and dairy farmers including several neighbors right in Erie County. Tops is also a proud supporter of product grown by New York State farmers who adhere to the New York State Grown and Certified program’s requirements, which includes verification of safe food handling practices and participation in environmental sustainability programs.

You’ll notice an expansion of the deli and cheese shop with a full line of Boar’s Head premium deli meats and cheeses along with other local favorites. The carry out café features delicious sandwiches, freshly prepared sushi, signature pizzas like our legendary Breakfast Pizza, extensive prepared salad varieties, our award winning fried chicken, and many other grab-and-go options. Be game day ready with our tailgate “HERO” three-foot party subs, pizza and wing combos, and party platters.

Tops bakery offers an expanded assortment of freshly baked breads, pastries, custom cakes, and donuts, fresh fried daily, along with gluten free items from Vin-Chet’s, a local Western NY bakery. Throughout the store, shoppers will also discover full-service meat and seafood departments with expert on premise butchers and an increase of antibiotic-free meat, plant based options, and sustainable seafood selections, along with a larger selection of certified organic and gluten-free offerings that are fully integrated in aisle. For down to the wire holiday needs, Tops has made shopping even easier with Tops Grocery Pickup, Delivery, and Catering services. With fast, online ordering at, customers can get their favorite items and the best deals in town delivered from the store to their door in as little as an hour or can simply drive up and have their groceries loaded into their vehicle in minutes.

Tops is excited to also offer its Flashfood® program. Flashfood is an app-based marketplace that strives to eliminate food waste by connecting consumers with discounted food nearing its best-by date. Shoppers can buy items from Tops through the Flashfood app and pick them up in-store at great prices while collectively reducing food waste. This allows customers to save up to 60% off of items like produce, meat, deli, bakery, and dairy. ###


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