News Release
 February 9, 2024
CONTACT: Kathy Sautter
716 635 5577

Williamsville, NY – To say Bisharo Ali’s business was homegrown is an understatement. Having built her business from the ground up, hand sealing the bottles herself with a hairdryer at her kitchen table, Najah Corporation was a labor of love and truly a family affair.

Najah, which literally means success in Bisharo’s native tongue, came to life when friends and family would complement her when they enjoyed her sauce recipes. Bisharo first got her start in local farmer’s markets and was able to begin to expand her outreach as she continued to grow her mission to share new cultural tastes and healthy options with a wider audience. As a Somali-American small local business, Tops recognized the importance of offering an opportunity to Bisharo and her family and was grateful to have met her through an initiative with Erie County Legislature Chairwoman April Baskin, called Level Up. Level Up, in coordination with the county departments of Environment & Planning, Public Works, and the office of Equal Employment Opportunity, is a county based wraparound services initiative for business owners who come from disadvantaged backgrounds and operate a business within a low-income zip code across the Western New York region. “We were excited to be able to work with Najah and her family to bring her unique offerings of Tamarind Sauces and Fenugreek & Date Dips to our customers,” said Tom Sulski, category business manager for Tops. “Bisharo opened our eyes to the many uses of her products including marinades, dips, sautés, and barbeques which we think our shoppers will enjoy exploring.”

We’re proud to be able to support local entrepreneurs like Bisharo Ali and others in our community that we not only highlight during Black History Month, but all year through. Be sure to pick up her all natural sauces at select Tops locations through Western New York today!


About Tops Markets Based in Williamsville, NY, Tops Markets currently operates 148 grocery stores in New York, Pennsylvania, and Vermont, including five run by franchisees. As the largest private, for-profit employer in Western New York, with over 14,000 associates, the company is dedicated to providing sustainably sourced, high-quality products while helping its communities flourish via support for programs that eradicate hunger and disease, educate youth, and reduce environmental waste and energy consumption. For more information, visit


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