News Release
 February 23, 2024
CONTACT: Kathy Sautter
716 635 5577

Williamsville, NY – Popcorn heeee-re! Get your popcorn here! No we’re not at the ballpark we’re in the aisles of your local Tops Friendly Markets where you’ll find the most delicious array of locally made popcorn by What’s Pop-in’! Dill Pickle – say what? Black Truffle? Yes, you read that right! Buffalo-Wing – I mean this is Buffalo we’re talking about, right! As you can see there is nothing ordinary about these extraordinary flavors and there is everything extra-ordinary about What’s Pop-in’ founder, Stefan Coker!

“It’s been overwhelming to see the growth of the business. I’m in the trenches every day so I don’t pay attention to the praise – I’m afraid if I do. I try and stay extremely humble,” said Stefan. When asked the key to his success he said he’s always been a very ambitious person erring on almost being a workaholic. And that work ethic has paid off because not only are six of his products launching in twelve Tops locations this month, they are worldwide! “I knew I would be great doing anything I set my mind to, I just didn’t expect it to take off as fast as it has.” The success is the journey he told a Tops representative. “Everyone wants to rush to it. We’re in it right now regardless of the dollar amount. Five years ago we prayed to be where we are now. Not a full four years yet and it’s been an unbelievable journey. Some days you have amazing highs, but the lows define what you’ve become now.” It is very apparent in speaking with Stefan that he has found his calling. “You can’t sell vision or passion. These things take time. It is easy to say you’re going to be a business owner, but to stay positive on the day to day takes a certain mind set. I’m working while everyone else is watching the game – just striving for something greater.” We’re proud to be able to support local entrepreneurs like Stefan and others in our community that we not only highlight during Black History Month but all year through. Be sure to pick up some What’s Pop-in Popcorn for your next binge watching session, family movie night, or just because!


About Tops Markets Based in Williamsville, NY, Tops Markets currently operates 148 grocery stores in New York, Pennsylvania, and Vermont, including five run by franchisees. As the largest private, for-profit employer in Western New York, with over 14,000 associates, the company is dedicated to providing sustainably sourced, high-quality products while helping its communities flourish via support for programs that eradicate hunger and disease, educate youth, and reduce environmental waste and energy consumption. For more information, visit


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