News Release
 February 20, 2024
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. – Happy birthday, Leaplings! As you know, this February is special: 2024 is a Leap Year. And for those born on this unique date – February 29 - this date rolls around once every four years so Tops wants to celebrate you, and all the birthdays you missed out on.

From February 29-March 2, 2024 Tops invites anyone born on February 29th to bring in their ID or birth certificate to receive one free four pack of Tops gourmet cupcakes! One for your birthday this year – and one for each birthday you missed.

“We’re excited to celebrate all the Leapling birthday’s,” said VP, Marketing & Promotional Strategy, for Tops, Aaron Payne. “Every year there is always a lot of attention paid to the first baby of the new year, why not shine the spotlight on our Leapling friends!”

Tops will also be celebrating with the new parents of Leapling babies at Oishei Children’s Hospital and Millard Fillmore Suburban Hospital on February 29th helping to ring in the first baby of Leap Year! Complete with Tops Gourmet cupcakes in hand, the first baby of the Leap Year will also win $2,900 in free diapers, food, and formula from Tops. We’ll also shower the maternity ward with celebratory gourmet cupcakes as well as the other new moms and dads that day with cupcakes to celebrate this unique birthday.

At Tops we have everything you need to help provide for your new baby from diapers and formula, to pacifiers and baby wipes. We even have the Tops Diaper Club to help you save as you raise your little one. For every $1.00 you spend on any brand of diapers, you automatically receive one Diaper Point. Collect 100 Diaper Points and receive a coupon at checkout for $20 off your next diaper purchase! No registration is required, just simply use your Tops BonusPlus Card. What’s more, Tops will help you continue the celebration (Leap year or not) with a first birthday smash cake-FREE! ###

About Tops Friendly Markets Based in Williamsville, NY, Tops Markets currently operates 148 grocery stores in New York, Pennsylvania, and Vermont, including five that are run by franchisees. As the largest private, for-profit employer in Western New York, with over 14,000 associates, the company is dedicated to providing sustainably sourced, high-quality products, while helping its communities flourish via support for programs that eradicate hunger and disease, educate youth and reduce environmental waste and energy consumption. For more information, visit


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