News Release
 March 21, 2024
CONTACT: Kathy Sautter
716 635 5577

Williamsville, N.Y. – Tops Friendly Markets is excited to announce an exclusive Sweepstakes with DON’T QUIT, the Clean/Healthy Sports Nutrition Brand, Supported by NFL Icon, Damar Hamlin of the Buffalo Bills. Shoppers will have a once in a lifetime opportunity to meet Damar just by stopping by their local Tops and posing with Damar’s NEW signature flavor of DON’T QUIT - Cookies and Cream, in front of the life size in-store Damar standup. Be sure to tag @DON’TQUIT and @topsmarkets on Instagram for a chance to win a one on one with this local icon who defeated the odds and didn’t quit when the odds were stacked against him plus a six-month supply of Cookies and Cream. The contest officially kicks off March 25 in participating Tops locations and runs through April 15, 2024. Look for Damar to announce the winner of the sweepstakes in a personal video the week of April 29th! “Offering our customers a healthy option for sports nutrition, with clean, natural ingredients backed by someone our community rallied behind coupled with the chance to meet him, is exciting for us to support,” said Kristin Goetz, Center Store Director for Tops Friendly Markets. “Who better to represent perseverance than our hometown hero, Damar Hamlin, whom we couldn’t be more excited to work with alongside the entire DON’T QUIT team.” Damar Hamlin, of the Buffalo Bills, who captured the nation’s attention by overcoming a near tragic on-field incident in January 2023, is a partner and shareholder in DON’T QUIT. Hamlin has been a true symbol of inspiration since his accident. Since then, he has become the face of life-saving CPR and has pushed for access to automated external defibrillators (AEDs) to lawmakers on Capitol Hill. Through his Chasing M’s Foundation, he has raised millions of dollars to promote health and safety in Youth sports. “We are ecstatic to partner with Tops Markets to bring our clean sports nutrition products to the health-conscious consumers in the region. Tops is a best-in-class grocery partner who shares Damar and our passion for healthy products, and our commitment to the community” said DON’T QUIT CEO, Mark French.” For more information about DON’T QUIT, visit or follow on Instagram @DONTQUIT.

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About Tops Friendly Markets Based in Williamsville, NY, Tops Markets currently operates 148 grocery stores in New York, Pennsylvania, and Vermont, including five that are run by franchisees. As the largest private, for-profit employer in Western New York, with over 14,000 associates, the company is dedicated to providing sustainably sourced, high-quality products, while helping its communities flourish via support for programs that eradicate hunger and disease, educate youth and reduce environmental waste and energy consumption. For more information, visit


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