News Release |
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| FOR IMMEDIATE RELEASE: DATE: August 5, 2024 |
CONTACT: Kathy Sautter 716 635 5577 |
| LOCAL AMAIZE™ SWEET CORN RETURNS TO TOPS MARKETS | |
| WILLIAMSVILLE, N.Y. – Tops Friendly Markets, is pleased to once again offer consumers Amaize™ Sweet Corn, the extremely rare white sweet corn known for its incredible sweetness and perfect crunch, to a store in your community thanks to its local partnerships with Eden Valley Growers in Eden, NY and Reeves Farms in Baldwinsville, NY. Every year Tops receives a phenomenal customer response, so we’re proud to bring back this fan favorite to Tops Friendly Markets for a limited time this summer beginning in early August. “We’re extremely excited to partner locally and bring this one of a kind sweet corn to our customers,” said Jeff Cady, vice president, produce and floral for Tops Friendly Markets. “Our customers always look forward to this time of year and start asking for it by name as we edge into the later summer months.” Amaize was discovered in 1989 in Idaho by two breeders at Crookham Company, George Crookham and Bruce Hobdey. The pair began working on perfecting the taste and texture of Amaize after experiencing a type of corn with a pop and crunch that differentiated itself from the textures of other corns. Using non-GMO breeding methods, Crookham and Hobdey perfected Amaize after 23 years and 10,000 variations of testing. "Amaize truly is our best product and continues to win consumers over every season," said George Crookham, CEO of Crookham Company. "We are excited to enter into another great season, and are confident we will provide our customers with the best sweet corn ever." ### About Crookham Company Sweet Corn Breeders Crookham is a premier and innovative breeding company based along the Snake River in Idaho with a longstanding reputation of excellence. This breeder is a multi-generational business that has been thriving since its inception in 1911. Over 100 years later, Crookham continues to be the leader in sweet corn, corn, onions and popcorn, and is the oldest and largest sweet corn breeder within the United States. www.crookham.com. About Tops Friendly Markets Headquartered in Williamsville, NY, Tops Markets operates a robust network of 152 grocery stores spanning New York, Pennsylvania, and Vermont, including one franchise location. As one of Western New York’s largest employers, and with over 14,000 associates across its entire footprint, Tops is committed to delivering sustainably sourced, premium-quality products. Beyond retail, Tops is committed to the communities it serves through initiatives focused on hunger relief, health improvement, youth education, and environmental sustainability. Discover more at www.topsmarkets.com.
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