News Release
FOR IMMEDIATE RELEASE:
DATE:
 November 9, 2005
CONTACT: Denny Hopkins
717-240-1566

   
BATAVIA TOPS OPENS AS MARTIN'S SUPER FOOD STORE
Thousands of prices lowered throughout the store

Carlisle, PA - Martin's Super Food Stores will unveil its latest prototype for the fifth time in Western New York as it opens the doors of its newly remodeled 80,000 square foot store at 8:00 a.m. on Thursday, November 10, 2005. The store, located at 399 W. Main Street in Batavia, will open with a ribbon cutting ceremony with Martin's officials and local dignitaries. The store has been undergoing an extensive remodel since April.

"Martin's is a step towards the next generation of supermarkets, featuring an expanded selection of items in virtually every department," Mike Pontera, store manager commented. "There is also an increased emphasis on technology, which adds to the convenience of the customers' shopping experience." Focus on Technology and Convenience Martin's features new state-of-the-art technology that provides added convenience to customers. EasyScan allows customers to utilize one of the 10 self-scanning units to expedite their checkout process and EasyWeigh allows customers to weigh their produce, bulk food and other items as they make their selection, making checkout quick and easy. Martin's is also making it convenient for customers to find meal ideas with Recipe Solutions. This interactive computer kiosk provides customers with recipes and a listing of ingredients for new and innovative ideas for dinner, a snack or a special celebration, all without leaving the store.

Focus on Natural and Organic The store will offer an expanded variety of products in the natural and organic categories through a dedicated section, Nature's Promise Marketplace, which will include frozen, dairy, grocery and special diet selections.

Store Features and Amenities Customers will find that familiar features of the previous Batavia store have been upgraded and enhanced along with the addition of new features that will provide a more efficient, consumer-friendly shopping experience.

-Store Hours - the Batavia Martin's will be open 24 hours, 7 days a week,

-Deli Express - customers can place their order electronically at the deli, continue their shopping and then pick up their order before heading to the checkout,

-Pharmacy - same pharmacy team will carry over from the old Tops location with all customer prescriptions and files automatically transferred to the new store,

-Wyoming County Bank - in-store branch for added customer convenience.

New Customer Service Area The enhanced Customer Service Area is designed to meet customer needs and offers many services and conveniences, including: -Check Cashing -Postage Stamps -Western Union Transactions -ATM -Film Developing -Lottery Tickets -Money Orders -Bill Payments -Tickets.com

"Martin's also features an entirely new decor package that will give customers the feeling of shopping in a more convenient setting, featuring a 'store within the store' concept," Pontera continued. "Key departments such as the bakery, deli, meat and seafood are set off with their own look and feel, giving unique identities to the various sections of the store."

To celebrate the grand opening of the fifth Martin's prototype in Western New York, Martin's provided $1,000 donations to each of the following Batavia organizations in a special presentation: -Batavia City Schools

-Batavia Youth Bureau

-City of Batavia Fire Department

-City of Batavia Police Department

-Genesee Amateur Soccer Association

-Genesee County 4H (Cornell Cooperative Extension Association)

-Genesee County ARC

-Genesee County Sheriff's Department

-Genesee Senior Foundation (Meals on Wheels)

-Notre Dame High School

-West Seneca Development Center

The number of store associate positions will significantly increase as compared to the old Batavia store, creating approximately 100 new jobs in the area.

The Batavia Martin's joins the growing list of Martin's Food Stores in New York State, most recently Derby, which opened in October 2005, Dunkirk, in August 2005, Amherst in April 2005, and Perinton in September 2004.

Giant Food Stores, LLC, headquartered in Carlisle, PA is one of four retail-operating companies under Ahold USA, one of the leading supermarket operations in the US. Giant currently operates 101 stores as Giant Food Stores, 146 stores as Tops Markets and 21 stores as Martin's Food Markets. With nearly 37,000 associates Giant serves a six state market area. For more information about Giant Food Stores, visit the company's website at www.GiantFoodStores.com.

-end-

Attachment

Attachment 1 Batavia Store Specialty Departments

-Corner Bakery Shoppe - featuring upscale desserts, whipped cream desserts, a variety of other sweet indulgences, hearth oven baked bread and a bagel shoppe. Photo cakes are a customer favorite.

-Butcher Shoppe - offering Certified Angus Beef and "Value Added" ready to cook products.

-The Florist - full service florist with a rose case featuring a full variety of roses everyday.

-Seafood Market - featuring a vast selection of steaks, filets and shellfish including an onsite lobster tank with free steaming while you wait.

-Market Square Deli - brings the freshest assortment of deli meats and freshly prepared salads to your table.

-Carryout Cafe - offers made-to-order submarine sandwiches, grilled veggie bar, panini sandwiches, brick oven pizza and hot subs, grains bar and chicken wing bar.

-Market Fresh - Produce features an expanded organic section with over 80 varieties of fresh organic items produce, along with a salad bar.

-Pharmacy - aside from filling prescriptions, the pharmacy features tips for healthy living, including information about drugs, disease and diet, along with a special Diabetic Center.

-Relax, Revive, Renew - soothing decor offers the effect of shopping in a specialty store for all of the customer's health and beauty needs.

-Baby's First Steps - featuring all the necessities from diapers to formula with warm pastel decor aspects throughout the department.

-Companion Pet - a necessity for pet owners with food, toys and pet care products all offered in a fun aisle setting with paw print tiles and specialized signage for pet lovers.

-Nature's Promise Marketplace - section devoted entirely to health and natural products, including Martin's exclusive Nature's Promise line and the HealthNotes information kiosk, full of information for leading a healthy lifestyle.

-Hallmark - expanded greeting card department features the Expressions line. With a Martin's BonusCard, customers can enjoy a 10% price discount on Hallmark greeting cards.

 

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