News Release |
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| FOR IMMEDIATE RELEASE: DATE: February 13, 2006 |
CONTACT: Tracy Pawelski 717-240-1513 |
| TOPS MARKETS REINTRODUCES NOSTALGIC JINGLE WITH SAVINGS AT THE PUMP
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| Buffalo, NY - With gas prices on the rise, TOPS Markets is hoping to alleviate some of the pressure at the pump, encouraging customers to "shop, pump, save" with the launch of Gas Extra Rewards. By shopping at select TOPS Markets or Martin's Super Food Stores in the greater Buffalo market, customers will be able to receive a discount the next time they fill up their gas tanks at any Tops/Martin's gas location. Coinciding with Gas Extra Rewards, TOPS Markets is also re-launching its popular jingle from the 1980s and 1990s. "TOPS Never Stops" will again make its mark in print and hit the airwaves beginning with the Gas Extra Rewards promotion. "Our main focus in 2006 is on strengthening TOPS Markets' commitment to the Western New York community," said Max Henderson, executive vice president and general manager. "A number of new programs and initiatives will be implemented over the next several months and, by partnering the new with an old favorite jingle, we are once again positioned to show that TOPS never stops giving our customers more." For every $100 spent at participating TOPS Markets or Martin's Super Food Stores using a Bonuscard, customers will receive ten cents off per gallon of gas the next time they fill up. There is no limit to how many Gas Extra Rewards points a customer can earn and each qualifying grocery dollar will be accumulated at the bottom of the grocery receipt as a Gas Extra Rewards point. Points that have been earned at participating stores that do not have an on-site gas station can be redeemed at stores that offer gas. Redeeming the points is quick and easy. Simply scan your Bonuscard at the pump and choose 'yes' if you'd like to use your earned Gas Extra Rewards discount at that time. Then select your payment options and grade of gasoline and pump. Once 100 points have been redeemed for ten cents off per gallon of gas, a customer will need to begin accumulating points once again by shopping at a participating TOPS/Martin's location. Customers also have the option of choosing to allow their Gas Extra Rewards points to build. For example, if $300 were accrued on a customer's Bonuscard, they would be eligible for thirty cents off per gallon on the next fill-up. All points can be earned through April 1st and must be redeemed by April 15th. As in other Extra Rewards programs, Gas Extra Rewards promotions will be offered periodically throughout the year at participating TOPS/Martin's locations. The launch of Gas Extra Rewards also marks the return of a familiar jingle to the supermarket chain. "TOPS Never Stops ... Giving You More" will again take to the airwaves, starting with the promotion of Gas Extra Rewards. Print, radio and television advertising utilizing the jingle began the week of February 12. "Building on a familiar brand with the 'TOPS Never Stops' tagline, we will continue to analyze how best to move both the TOPS and Martin's brands forward in our advertising and promotional campaigns," said Denny Hopkins, vice president of advertising and public relations. "A variety of themes will be present in our print, radio and TV campaigns, all of which will focus on TOPS' commitment to quality, customer savings and community giving." TOPS Markets, LLC, headquartered in Williamsville, NY is one of four retail-operating companies under Ahold USA and is a division of Giant Food Stores in Carlisle, PA. TOPS currently operates 128 TOPS Markets and 5 Martin's Super Food Stores. With nearly 18,000 associates, TOPS serves a three state market area. For more information about TOPS Markets, visit www.topsmarkets.com. -end- Editor's Note: Download the "TOPS Never Stops" radio jingle and television advertisement by visiting www.topsmarkets.com and clicking on TOPS Never Stops.
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