News Release
FOR IMMEDIATE RELEASE:
DATE:
 May 31, 2006
CONTACT: Tracy Pawelski
tracy.pawelski@aholdusa.com

   
TOPS MARKETS INTRODUCES NEW TECHNOLOGY
TOPS MARKETS INTRODUCES NEW TECHNOLOGY FOR ADDED CUSTOMER CONVENIENCE

Maple Road store first to receive new state-of-the-art technology

Amherst, NY

TOPS Markets has just completed the installation of several new state-of-the-art technology amenities at its Maple Road location in Amherst to provide customers with greater speed and efficiency while shopping. This technology installation is the first of many within TOPS locations as the grocery chain undergoes a $20 million capital investment at eleven of its Buffalo-Niagara stores, scheduled for completion by the end of 2006. While the technology components will vary by store, all will add convenience to customers' shopping experience. The new technology at the Maple Road TOPS includes EasyShop, EasyWeigh scales and Shopping Solutions kiosks.

"TOPS is the only supermarket in the region to offer customers the latest in supermarket technology," said Max Henderson, executive vice president and general manager. "We've found that our time-sensitive customers love the easy-to-use features and the option of greater convenience for a total value shopping experience. We encourage customers to stop by our Maple Road location and test some of the technology that may be in their hometown TOPS Market in the near future."

In addition to friendly cashiers, EasyShop allows customers to use a hand-held device to scan and bag items in their cart as they shop. It also provides customers with a running total of their purchases prior to checkout. Once a customer is done shopping, all they do at the checkout is pay and go, providing a faster checkout process.

The new technology also enhances the shopping experience throughout the store. EasyWeigh allows customers to weigh produce, bulk foods and other random weight items. After placing the item in a bag and placing it on the scale, the customer enters a PLU (price look-up) number on the touch-screen, which then prints the barcode label that is used for checkout.

As a one-stop informational center, customers can also find what they are looking for at one of the eight Shopping Solutions kiosks found throughout the store. By using the interactive touch-screen, customers can place a deli order, refill a prescription, check out personalized BONUSCARD savings offers, find the location of a specific item within the store and even meet their store management team. TOPS also makes it easy to find meal ideas. Customers can scan the barcode on any meat, seafood or produce item at a Shopping Solutions kiosk and be provided with recipes, suggestions for side dishes and a listing of ingredients for new and innovative ideas for dinner, a snack or a special celebration.

In addition to the Shopping Solutions kiosks, three Price Check Terminals have been installed within the center aisles of the store. Customers can check the price of a specific item by scanning the barcode or run a product locator to find the exact aisle an item can be found on.

TOPS Markets, LLC, headquartered in Williamsville, NY is one of four retail-operating companies under Ahold USA and is a division of Giant Food Stores in Carlisle, PA. TOPS currently operates 119 TOPS Markets and 4 Martin's Super Food Stores. With nearly 16,000 associates, TOPS serves a three state market area. For more information about TOPS Markets or Martin's Super Food Stores, visit the companies' websites at www.topsmarkets.com or www.martinssuperfood.com.

 

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