News Release |
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| FOR IMMEDIATE RELEASE: DATE: September 8, 2026 |
CONTACT: Kathy Sautter 716 635 5577 |
| NEW TOPS TAILGATE CLUB WITH BY ABIGAIL LEE DEBUTS BUFFALO ROYALTY PRINT TOPS BRAND TAILGATE SNACKS
Exclusive apparel and gameday foods launch across Tops stores for a limited time, starting with a ce |
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| WILLIAMSVILLE, N.Y. — Just in time for kickoff, Tops Friendly Markets is launching the “Tops Tailgate Club with By Abigail Lee” collection. The Buffalo native, fashion designer and influencer who has built her brand around celebrating local culture and football pride, has expanded her Tops collection with more gameday apparel, and now Abigail Lee’s designs are headed to the grocery aisles. Starting this football season, ten favorite tailgating food items will feature Abigail’s blue, red and white “Royalty” print at most Tops locations throughout the company’s footprint, while new tailgate merchandise will be sold at nearly 30 stores in a pop-up style boutique. A few stars of the launch lineup include: • Tailgate Club t-shirts • Crew necks • Socks with a portion of the proceeds benefitting the Patricia Allen Fund at Golisano Children’s Hospital of Buffalo • Reusable bags • Houseware items like chip bowls, mugs, and wing platters • TOPS BRAND food products with the Buffalo Royalty pattern – perfect for entertaining – like chips and French onion dip, tortilla chips, snack mix, popcorn, sweets and more More images of Abigail and the collection can be found HERE. To celebrate the launch, the neighborhood grocer is hosting a Tops Tailgate Club with By Abigail Lee kickoff event on September 12 from 11 a.m. to 3 p.m. with Abigail at the South Park Ave. store in Hamburg, New York. Customers can sample products from a dozen vendors while meeting the designer and being styled ahead of gameday. “Since we first introduced By Abigail Lee in Tops stores last year, customer demand for her merch has only continued to grow,” said Ron Ferri, president of Tops Friendly Markets. “This limited-run collection will bring Abigail’s signature style to more Tops customers, with new apparel and tailgating food favorites perfect for any gameday gathering, whether you’re at the stadium or cheering on your team from home.” At the September 12 kickoff event, shoppers can sample products on-site with participating vendors like 1911 Cider, Cayman Jack’s (Mark Anthony), Boars Head, Bud Light, Dirty Mike’s (Mark Anthony), Dove Bars (Unilever), Lipton Half & Half, Mancuso, Mineo & Sapio, Monster Energy, Reeser’s Deli Salads (Mancuso Marketing), Sahlen’s cocktail sausages, Tide Pods (Proctor & Gamble), TOPS BRAND French Onion Dip, Tortilla Chips (Mancuso Marketing), and Webers mustard. They’ll also get in the football spirit alongside BFLO cheerleaders ahead of the big game. “We all know this year feels different. There is so much change happening, and it really made us think about what game day actually means to all of us,” said Lee. “It’s the traditions we’ve created, the food we make, what we wear, the people we watch with, the parking lots we’ve made memories in and the living rooms we’ve cheered from. That’s what we want this club to celebrate.” Abigail’s new collection debuts during the rollout of the new Tops Tailgate Club campaign, a six-week football initiative featuring gameday savings, recipes, entertaining inspiration, digital rewards, exclusive merchandise and weekly prize giveaways. Shoppers can find everything they need for gameday in-store, or by visiting www.topsmarkets.com for more details. ### About Tops Friendly Markets Headquartered in Williamsville, NY, Tops Markets operates a robust network of 152 grocery stores spanning New York, Pennsylvania, and Vermont, including one franchise location. As one of Western New York’s largest employers, and with over 14,000 associates across its entire footprint, Tops is committed to delivering sustainably sourced, premium-quality products. Beyond retail, Tops is committed to the communities it serves through initiatives focused on hunger relief, health improvement, youth education, and environmental sustainability. Discover more at www.topsmarkets.com.
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