News Release
FOR IMMEDIATE RELEASE:
DATE:
 September 7, 2006
CONTACT: Tracy Pawelski
tracy.pawelski@aholdusa.com

   
TOPS MARKETS RE-LAUNCH GIFT CARD FUNDRAISING PROGRAM AS "CASH FOR CAUSES"
TOPS MARKETS RE-LAUNCHES GIFT CARD FUNDRAISING PROGRAM AS "CASH FOR CAUSES"

Williamsville, NY - Just in time for back to school and fall campaigns for nonprofit organizations, TOPS Markets and Martin's Super Food Stores are re-launching its gift card fundraising program. Cash for Causes is a simple solution for community fundraising and is aimed at schools and other not-for profit organizations.

"We are proud to support local organizations in our communities with their fundraising efforts," said Max Henderson, Jr., executive vice president and general manager, TOPS Markets. "Gift cards are not only for gift giving, customers can use them just like cash for everyday grocery shopping. Additionally, organization supporters simply go about their regular shopping to help earn money - no additional sign-up is needed!"

Organizations, foundations, and schools that are registered as 501c3 charitable organizations are eligible to enroll in the program and can register at their local TOPS Markets or by calling 1-800-380-3814. How does Cash for Causes work? The group purchases a minimum of $500 worth of TOPS/Martin's gift cards at a 5% discount. In turn, the group then re-sells the gift cards at face value and receives the profit from the sales. Non-profit organizations are able to purchase the gift cards at any time throughout the year.

"The program is easy to run. I call the 1-800 number and they take care of everything," said Marcia Saltatelli of St. Francis of Assisi Church in Tonawanda. "To date, we have sold over $304,000 in gift cards which enabled us to raise $15,200. We use this money to support the running of our school and it also helps some parents with tuition reductions depending on how much they sell."

"I place orders two or three times a month," said Ralph Coveillo of Skills USA Harkness Career Center in Cheektowaga. "There are no hassles to this program and it is run very efficiently. We really look to expand on it this year to be able to send our students on to various competitions."

Moreover, for-profit companies can take advantage of Cash for Causes by participating October through December only. Any business can receive a 5% discount when a minimum order of $500 in gift cards is purchased.

TOPS Markets, LLC, headquartered in Williamsville, NY is one of four retail-operating companies under Ahold USA and is a division of Giant Food Stores in Carlisle, PA. TOPS currently operates 119 TOPS Markets, and 4 Martin's Super Food Stores. With nearly 16,000 associates, TOPS serves a three state market area. For more information about TOPS Markets, visit the company's website at www.topsmarkets.com or www.martinssuperfood.com.

 

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