News Release
FOR IMMEDIATE RELEASE:
DATE:
 October 25, 2006
CONTACT: Tracy Pawelski
tracy.pawelski@aholdusa.com

   
SCORE A TOUCHDOWN AT YOUR NEXT TAILGATE WITH TOPS MARKETS
TOPS and Buffalo Bills partner for "Buffalo's Best Party Headquarters"

Williamsville, NY - Buffalo Bills football season is in full swing and TOPS Markets wants to meet all of your tailgating needs. TOPS and the Buffalo Bills have partnered to offer customers a selection of corporate brand products featuring both current and former Bills players. Score a touchdown at your next party by stopping into Buffalo's Best Party Headquarters - your local TOPS Markets!

"Football fever takes over Western New York every fall and this year we're excited to join in the frenzy by partnering with our hometown team, the Buffalo Bills," said Max Henderson, Jr., executive vice president and general manager, TOPS Markets. "TOPS is a stop for many Bills fans on their way to the stadium or stocking up to enjoy the big game in the comfort of their own homes. We hope our customers will take advantage of our exclusive line of fun products to meet their tailgating and collectible needs throughout the season."

Four Bills players, Steve Tasker, Terrence McGee, Andre Reed, and Lee Evans, will be featured on a variety of Bills corporate brand products, available exclusively at TOPS. These products include:

Frosted Flakes, Corn Flakes, Frosted Shredded Wheat and Shredded Wheat cereals

Dry roasted peanuts

Pretzel Barrels

Chicken Noodle, Sirloin Beef and New England Clam Chowder chunky soups

A variety of perishable party trays, including veggie trays, 3-foot subs, rotisserie chicken, desserts and shrimp platters will also be featured throughout Bills season for hungry fans to pick up before the game. In addition, posters of historical Bills moments and past and current players will also be available at TOPS.

"TOPS Markets is one of the most recognized brands in Western New York, and the Bills feel this partnership will provide great exposure for both parties," said Pete Guelli, Vice President of Business Development for the Buffalo Bills. "We've had a lot of success working with TOPS in the past and look forward to participating in this partnership."

In addition, customers will have the chance to meet some of their favorite Buffalo Bills with special player appearances at select TOPS Markets throughout the fall. Andre Reed signed autographs at the Depew TOPS location at the end of September and announcements regarding dates and times of further player appearances will be made in the coming weeks.

While enjoying your favorite tailgating goodies, TOPS Markets also wants to remind everyone the importance of being on the offense all season long when it comes to tackling food-borne illness. TOPS Markets offers the following important food safety tips to keep in mind before the next big tailgate:

Keep cold foods cold and hot foods hot by utilizing coolers and insulated carrying cases.

Be sure to pack raw meat in a separate cooler or store in leak-proof containers to prevent cross-contamination.

Clean and sanitize - make sure to bring along soap and paper towels or pack disinfecting wipes or sprays for sanitizing food contact surfaces and hands after they come in contact with raw meat.

Cook meat thoroughly - make sure that meat has reached the recommended internal temperature. Remove meat from cooler immediately before placing on the grill.

Use a clean platter for serving cooked meat since raw meat juices can contaminate cooked products.

Do not let food sit out for more than 2 hours. Any leftover food that has been sitting out for longer than 2 hours should be immediately discarded.

TOPS Markets, LLC, headquartered in Williamsville, NY is one of four retail-operating companies under Ahold USA and is a division of Giant Food Stores in Carlisle, PA. For more information about TOPS Markets or Martin's Super Food Stores, visit the companies' websites at www.topsmarkets.com or www.martinssuperfood.com.

 

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