News Release
FOR IMMEDIATE RELEASE:
DATE:
 November 1, 2006
CONTACT: Tracy Pawelski
tracy.pawelski@aholdusa.com

   
YOUR NEIGHBORHOOD DRUGSTORE AT GIANT, TOPS & MARTIN'S TO OFFER FREE DIABETIC KITS TO CONSUMERS
Education promotion tied to National Diabetes Month

Carlisle, PA - Did you know more than 14 million Americans have been diagnosed with diabetes? November marks National Diabetes Month and in support of educating others about diabetes and providing services and products to diabetics, Giant Food Stores, TOPS Markets and Martin's Food Markets will be distributing a total of 43,000 diabetic kits to consumers across their more than 240 locations. These kits will be available to customers through the month of November while supplies last.

Each kit contains more than a $40 value in coupons, rebates and samples of health care products carried in the health and beauty care department of all Giant, TOPS and Martin's locations. Some of the items that make up the kits include: $10 off coupon for Homedics Monitors

$5 rebate on Omron Monitors

CareOne Bonusbuck

CareOne Lip Balm

CareOne Sugar Free Cough Drops

Bayer aspirin sample

$2 coupon for NatureMade Diabetes Health Pack

Glucerna samples and coupons

Lubriderm, DiabetiDerm and Alphabetic vitamin samples

Coupons on various diabetic set items, such as Diabetic Tussin, Multi-betic Vitamins, etc.

Items from many of the participating manufacturers are also on sale in the October 29 weekly ad. Consumers will not only have the benefit of coupons from the diabetic kit, but also Bonus Buy savings at the store level. "Not only can we meet the needs of our diabetic consumers, we can offer lower prices than our drug store competitors for many of the same products," said Leigh Shirley, vice president for pharmacy. "Our professional and knowledgeable pharmacists can provide the most up-to-date information and point out to consumers our full assortment of diabetes-related products, including CareOne, our corporate brand."

Jodie Daubert, vice president for GM, HBC and Fuel said, "We hope that customers will come to think of us as the smart alternative to the conventional drugstore by offering everything they need, all in one place."

Giant Food Stores, LLC, headquartered in Carlisle, PA, is one of six retail-operating companies under Ahold USA, one of the leading supermarket operations in the US. Giant currently operates 103 stores as Giant Food Stores, 114 stores as TOPS Markets and 27 stores as Martin's Food Markets. With nearly 38,000 associates, Giant serves a six state market area. For more information about Giant Food Stores, visit the company's website at www.GiantFoodStores.com.

 

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