News Release
FOR IMMEDIATE RELEASE:
DATE:
 April 12, 2007
CONTACT: Tracy Pawelski
tracy.pawelski@aholdusa.com

   
TOPS MARKETS LAUNCH COMMUNITY CHAMPION PROGRAM
Goal of increased commitment to local communities where company operates

Williamsville, NY - As a company that lives and gives within its local communities, TOPS Markets has launched an initiative aimed at increasing individual store involvement in the immediate area surrounding each and every location. Each store now has a community champion, a TOPS store associate who serves as a liaison between customers, the store and TOPS' corporate community relations department.

"Community involvement is an integral part of our corporate mission and with the launch of the community champion program, we will be increasing this commitment at the most local of levels," said Max Henderson, Executive Vice President and General Manager, TOPS Markets. "This program gives us the opportunity to put a local name and face to community efforts and increase TOPS' involvement at each individual store."

The community champion develops and executes local programs and promotes their individual store within the community. In addition to developing family-friendly events for holidays and multi-cultural celebrations, the community champion also executes corporate community relations initiatives locally, participates in local events, promotes Cash for Causes - TOPS' discount gift card program for not-for-profit fund-raising - and works with the store manager on requests for local donations. Customers will also find a Community Information Board within their local store, including information about events, upcoming fundraising initiatives and news of TOPS' local involvement.

In February, officials from TOPS Markets announced their largest charitable donations ever, totaling more than $11.7 million in combined cash and product contributions in 2006. The donations were given to beneficiaries of the "Living Here, Giving Here" program that includes local hunger-related organizations, Children's Miracle Network hospitals and local non-profit groups.

TOPS Markets, LLC, one of the leading supermarket operations in the U.S., currently operates stores in New York and Pennsylvania under the names of TOPS Markets and Martin's Super Food Stores. Headquartered in Williamsville, NY, TOPS is a division of Giant Food Stores in Carlisle, PA. As a company, TOPS is proud to work with hundreds of local organizations in the communities it serves and has a long-standing commitment to eradicate hunger and improve the quality of life for children. For more information about TOPS Markets, visit www.topsmarkets.com.

Editor's Note: If you would like to know the name of the community champion at the TOPS Market nearest you, please contact Tracy Pawelski at 717/240-1513. We encourage the media to visit your local store to learn more about grassroots initiatives in your community.

 

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