News Release
FOR IMMEDIATE RELEASE:
DATE:
 August 21, 2007
CONTACT: Tracy Pawelski
tracy.pawelski@aholdusa.com

   
TOPS MARKETS KICKS OFF ANNUAL SNEAKER CAMPAIGN TO DEFEAT JUVENILE DIABETES
Erie, PA - Every three minutes a person dies from juvenile diabetes and every 30 seconds another case is diagnosed. TOPS Markets are once again joining forces with their customers and associates in the fight against juvenile diabetes with its annual in-store sneaker campaign. For just a $1.00 donation, TOPS customers can show their support for Juvenile Diabetes Research Foundation (JDRF) at the checkout with the purchase of a paper sneaker.

"Having a partnership like we do with TOPS certainly brings us one step closer to finding a cure for Type 1 diabetes," said Douglas White, JDRF executive director. "The customers and associates of TOPS have generated more than $5.1 million to support JDRF since our relationship began in 1993. Support like this is why we will find a cure for our kids and our loved ones."

TOPS will be selling paper sneakers beginning August 26 through September 15 with 100% of the funds raised going towards researching a cure for juvenile diabetes. As a donation thank you, customers who purchase a JDRF sneaker will be entered for a chance to win $500 in TOPS groceries.

"We once again encourage our customers to help defeat juvenile diabetes by donating just $1 during our annual sneaker campaign," said Max Henderson, EVP/general manager. "Last year, our customers and store associates in Erie raised more than $7,100 for JDRF through generosity at the checkout and by participating in a local Walk for a Cure."

JDRF is the world's largest charitable funder of type 1 diabetes research, and was founded in 1970 by the parents of children with juvenile diabetes - a disease that strikes children suddenly, makes them insulin dependent for life, and carries the constant threat of devastating complications. Since inception, JDRF has provided more than $1 billion to diabetes research worldwide. More than 80 percent of JDRF's expenditures directly support research and education about research. JDRF's mission is constant: to find a cure for diabetes and its complications through the support of research.

TOPS Markets, LLC, one of the leading supermarket operations in the U.S., currently operates stores in New York and Pennsylvania under the names of TOPS Markets and Martin's Super Food Stores. Headquartered in Williamsville, NY, TOPS is a division of Giant Food Stores in Carlisle, PA. As a company, TOPS is proud to work with hundreds of local organizations in the communities it serves and has a long-standing commitment to eradicate hunger and improve the quality of life for children. For more information about TOPS Markets, visit www.topsmarkets.com.

 

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