News Release
FOR IMMEDIATE RELEASE:
DATE:
 April 30, 2008
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
TOPS MARKETS TO IMPLEMENT "WE PROOF EVERYONE" POLICY FOR ALCOHOL AND TOBACCO PURCHASES AT IN ITHACA
Williamsville, NY - Tops Friendly Markets will launch a pilot program at two Ithaca stores on May 4, requiring all customers purchasing alcohol and tobacco products to display valid proof that they are of legal age, regardless of their age. The "We Proof Everyone" initiative, which will be launched at stores on North Triphammer Road and South Meadow Street, gives Tops a uniform and comprehensive policy to follow.

The goal of this initiative is to prevent underage use of alcohol and tobacco, to protect the communities in which Tops Friendly Markets operates, and to assist and partner with local law enforcement agencies. This pilot program is geared towards replacing Tops' current policy, which directs cashiers to check identification for customers attempting to purchase alcohol and tobacco products who appear to be age 30 or younger.

"This policy will remove the need for our cashiers, many of whom are young, to judge the age of the purchaser," said John Persons, Tops senior vice president of operations. "Requesting proof of age from all customers purchasing alcohol or tobacco is the most responsible way for us to handle these transactions and it is in the best interests of Tops and our customers."

In late April, Tops Friendly Markets began communicating the "We Proof Everyone" policy to customers at these two pilot stores, informing them that valid photo identification, without exception, would be required for all alcohol and tobacco purchases.

"While we understand that this new policy may be an adjustment for some customers, we appreciate their patience and are confident that they will understand the importance of such a policy," Persons added.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 71 full-service supermarkets and five franchise supermarkets. With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania. For more information about Tops Markets, visit the company's Web site at www.topsmarkets.com.

 

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