News Release
 September 29, 2008
CONTACT: Katie McKenna

A total pledge of $20,000 will be made to local and national Breast Cancer fund

Williamsville, NY – Tops Friendly Markets is teaming up with General Mills in an effort to promote and raise funds for breast cancer awareness and research during the month of October, nationally known as Breast Cancer Awareness Month. Tops Markets has pledged to donate $20,000 to Susan G. Komen for the Cure, an organization dedicated to education and finding a cure for breast cancer, through a variety of fundraising efforts.

$1.00 will be donated to local affiliates of Susan G. Komen for the Cure when customers purchase any 5 of the following General Mills products using their Tops BonusCard from September 28 to October 4:

- Bette Crocker Fruit Snacks - General Mills Cereals, Cheerios, Cinnamon Toast Crunch, Fiber One. Caramel Delight, MultiGrain Cheerios - Caribou Coffee Bars, Chex Mix Bars, Milk ‘n Cereal Bars, Fiber One Chewy Bars, - Betty Crocker Brownie Mix, SuperMoist Cake Mix - Betty Crocker Frosting - Yoplait 6 oz. Cups - Progresso Traditional Soup

In addition to the General Mills/Tops donation, Yoplait’s signature pink-lid promotion, Save Lids to Save Lives, marks its 10th anniversary this year. Consumers can collect and send in the pink lids, and Yoplait donates 10 cents per lid and contributes up to $1.5 million to the Susan G. Komen Breast Cancer Foundation. Combined with Yoplait's guaranteed donation of $500,000, more than $2 million can be raised for breast cancer research each year during this promotion. More than 95 million lids have been collected to date and more than $19 million has been given to the foundation.

Tops Markets has also made available for sale pink reusable bags which are currently available at all Tops Markets locations while supplies last. The bags are 99 cents each and 25 cents per bag will be donated to Susan G Komen Fund for the Cure, with a pledge of up to $5,000 by Tops.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 71 full-service supermarkets and five franchise supermarkets. With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania. For more information about Tops Markets, visit the company's Web site at


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