News Release
FOR IMMEDIATE RELEASE:
DATE:
 July 22, 2009
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
LIMITED EDITION TERRELL OWENS CEREAL NOW ON SHELVES AT TOPS FRIENDLY MARKETS
WILLIAMSVILLE, N.Y. – You can share your breakfast with a football star this summer with limited edition T.O.’s toasted honey nut oat cereal, now on store shelves exclusively at Tops Friendly Markets. The cereal is a partnership between Tops, Buffalo Bills wide receiver Terrell Owens and PLB Sports.

“We are thrilled to be able to partner with Terrell and PLB Sports to have T.O.’s on store shelves exclusively at Tops Friendly Markets,” said Frank Curci, CEO of Tops. “Terrell’s signing with the Buffalo Bills has been a wildly popular move locally and we expect fans in Western New York, Central New York and Northwest Pennsylvania will be eager to have a box of T.O.’s on their breakfast table.”

The cereal is now available for a limited time only at all 76 Tops locations. Tops Friendly Markets is the official grocery sponsor of the Buffalo Bills and the proud sponsor of the Bills 50th anniversary season celebration.

PLB Sports has worked with previous Bills stars Jim Kelly and Doug Flutie on cereal products.

Tops Markets, LLC, is headquartered in Williamsville, N.Y. and operates 71 full-service supermarkets and five franchise supermarkets. With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania. For more information about Tops Markets, visit the company's Web site at www.topsmarkets.com.

 

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