News Release
 February 23, 2010
CONTACT: Katie McKenna

Over $98,000 awarded in prizes since January 10 start of game

Tops Friendly Markets, the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania, is proud to announce that Rosemary Fiannaca of Batavia, NY is the winner of $2,500 worth of gasoline as part of the new customer Monopoly Collect and Win game, based on the world-famous Hasbro board game, MONOPOLY.

Tops honored Ms. Fiannaca, who was given the winning ticket after making a purchase inside the Tops Friendly Markets location at 390 W. Main St., Batavia, NY with a formal presentation on Tuesday, February 23. Fiannaca is the eighth high-level prize winner since the game started on January 10.

Since the start of the game, Tops has awarded over $98,000 to customers throughout all market areas. Mary Pohl, of North Tonawanda, NY was awarded $10,000 college tuition, Sandra Stachowski of North Tonawanda, NY, was the winner of $2,500 in free gas, Luz Hillman, of Lockport, NY, won $5,200 in free groceries, and Amy Purvee of Rochester, NY, was awarded a 2010 Chevrolet Camaro, valued at $25,000, among many more prize winners of gift cards, airfare and iPod touches.

The game is the first of its kind for a grocer in the area and allows customers to play every time they check out at a Tops Markets location. Customers can play the game by obtaining a free board at any Tops Markets location. At the checkout, one game ticket is given which includes four game markers and one savings coupon. As customers collect game ticket markers, they are placed on the MONOPOLY board. A prize is awarded once a section is completed on the individual game board. Customers have the opportunity to earn bonus game tickets by purchasing specially marked products throughout Tops Markets locations.

Among the top prizes are a $200,000 mortgage, 2010 Cadillac SRX, and a seven-day trip for two on Carnival Cruise Lines. There are also thirteen more chances to win $2,500 worth of gasoline. The game runs through April 10, 2010.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 71 full-service supermarkets and five franchise supermarkets. With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania. For more information about Tops Markets, visit the company's Web site at


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