News Release
 March 12, 2010
CONTACT: Katie McKenna

Over $120,000 awarded in prizes since January 10 start of game

Tops Friendly Markets, the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania, is proud to announce Virginia Hart of Geneva, NY as the winner of a 7-day Carnival Cruise vacation for two as part of the new customer Monopoly Collect and Win game, based on the world-famous Hasbro board game, MONOPOLY.

Tops honored Hart, who was given the lucky game tickets after making purchases inside the Tops Friendly Markets location at RT 5 and 20 Pyramid Mall, Geneva, NY, with a formal presentation on Friday, March 12. Hart is the 16th high-level prize winner, and the first cruise winner since the game started on January 10.

Since the start of the game, Tops has awarded over $120,000 to customers throughout all market areas. Amy Purvee of Rochester, NY was awarded a 2010 Chevrolet Camaro, valued at $25,000, Gregory Anthon of Depew, NY and Hanna Mangor of Tonawanda, NY, were both also awarded a room makeover valued at $15,000, Mary Pohl, of North Tonawanda, NY was awarded $10,000 in college tuition, Luz Hillman, of Lockport, NY and Mary Frances Westfall of Hilton, NY were both awarded $5,200 in free groceries for a year, in addition to many more prize winners of gift cards, airfare and iPod touches.

The game is the first of its kind for a grocer in the area and allows customers to play every time they check out at a Tops Markets location. Customers can play the game by obtaining a free board at any Tops Markets location. At the checkout, one game ticket is given which includes four game markers and one savings coupon. As customers collect game ticket markers, they are placed on the MONOPOLY board. A prize is awarded once a section is completed on the individual game board. Customers have the opportunity to earn bonus game tickets by purchasing specially marked products throughout Tops Markets locations. Among the top prizes are a $200,000 mortgage, 2010 Cadillac SRX, $15,000 room makeovers, and $10,000 in college tuition. There are three more chances to win a 7-day Carnival Cruise vacation. The game runs through April 10, 2010.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 71 full-service supermarkets and five franchise supermarkets. With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania. For more information about Tops Markets, visit the company's Web site at


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