News Release
FOR IMMEDIATE RELEASE:
DATE:
 March 19, 2010
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
TOPS MARKETS HELPS TO CHECK OUT HUNGER
Company raises over $220,000 to benefit regional food banks

Tops Friendly Markets, the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania, has raised $221,946 in its annual Check Out Hunger campaign.

Tops participated in the nationwide campaign from January 24 to February 13. Customers were asked to donate two, three, or five dollars at checkout with 100 percent of the proceeds benefiting regional food banks. Additionally, Tops customers who contributed to the Check Out Hunger campaign were given the opportunity to enter to win $1,000 in groceries as a token of appreciation for their donation.

In conjunction with the Tops Monopoly Collect and Win game, customer contributions of five dollars were donated to the ‘Community Chest.’

“We incorporated ‘Community Chest’ a term from the Monopoly board game, as a fun way to tie together Check out Hunger and our Monopoly Collect and Win game,” said Andy Brocato, Senior Manager of Community Relations for Tops Markets. “Customers who donated five dollars to the community chest were also rewarded with an additional Monopoly game ticket. Not only are they contributing to a phenomenal charity, they were given an additional chance at winning one of our great Monopoly prizes.”

“We are gracious to our customers for donating so much, over such a short period of time,” said Kathleen Graim, Community Relations Specialist for Tops Markets. “Without our customers’ dollars and our associates’ efforts, we would not be able to give such a substantial donation to our local food banks.”

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 76 full-service supermarkets – 71 company-owned and five franchise locations. With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania. For more information about Tops Markets, visit the company's Web site at www.topsmarkets.com.

 

Press Room Archive