News Release
FOR IMMEDIATE RELEASE:
DATE:
 June 1, 2010
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
TOPS MARKETS AND ELMIRA CELEBRATE STORE GRAND RE-OPENING UNDER TOPS BANNER
Customers to Enjoy More Enhanced Shopping Experience

WILLIAMSVILLE, N.Y. –Tops Friendly Markets, a leading full-service grocery retailer in upstate New York and northern Pennsylvania, celebrated today with Elmira and 14 other communities in New York and Pennsylvania with the official grand-re-opening under the Tops brand banner of former stores operated there by Penn Traffic.

The new Tops branded store, formerly a P&C, is located at 1600 Cedar St., Southtown Plaza in Elmira. Participating in same-day celebration ceremonies there and at all 15 stores were senior Tops company officials, district and store managers, and local community officials and charities.

Other stores and communities celebrating grand re-openings Tuesday were those with former Quality Markets in Falconer, Frewsburg, Jamestown, Mayville, Silver Creek, Westfield, Williamsville, Attica, Ellicottville and Randolph in New York State and Erie, Waterford, Union City and Meadville in Pennsylvania.

Ceremonies featured the announcement of capital improvements planned for each store as part of an overall two-year $90 million company-wide capital investment program, as well as donations made on behalf of Tops to various local charities through the company’s “Living Here. Giving Here” community partnership program.

“The entire Tops team has worked very hard to ensure our new store customers will have a more enjoyable shopping experience as they see the many changes in the setting, amenities, friendly service and promotional grocery items that our neighborhood stores will offer,” said Frank Curci, Tops’ president and CEO. “And we want to be active members of the local community.”

Included among the store improvements planned that will vary by individual store, Curci said, are providing a wider variety and selection of favorite brand products, adding where needed bakery, deli, meat and healthy and organic food departments; introducing the popular Tim Hortons coffee service, and remodeling store exteriors and interiors.

The Quality Markets and P&C stores were part of the U.S. Bankruptcy Court-approved acquisition of a majority of Penn Traffic’s assets by Tops that was completed on January 29, 2010. The name change of the stores to Tops Friendly Markets was included in a rebranding effort announced in early May in which former stores owned by Penn Traffic – Quality Markets, P&C and BiLo -- would be changed to Tops by the end of 2010.

The former Quality Markets stores now operating under the Tops brand banner are located at:

New York State-

Erie County: 5274 Main & Union Williamsville, NY

Wyoming County: 150 Prospect Street Attica, NY

Chautauqua County: 110 S. Work Street Falconer, NY; 20 Center Street Frewsburg, NY; 64 S. Erie Street Mayville, NY; 121 E. Main St Westfield, NY; 738 Foote Ave Jamestown, NY; 10 Jackson Street Silver Creek, NY

Cattaraugus County: 51 Main St., Randolph Plaza Randolph, NY; 64 E. Washington St. Ellicottville, NY

Pennsylvania-

Erie County: 712 W. 38th St. Liberty Plaza Erie, PA; 19 E. High Street Union City, PA; 230 S. High Street Waterford, PA

Crawford County: 144 Center St. Meadville, PA

The former P&C store now operating under the Tops brand banner is located at:

New York State-

Chemung County: 1600 Cedar St. Southtown Plaza Elmira, NY

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 131 full-service supermarkets – 126 company-owned and five franchise locations. With more than 13,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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