News Release
FOR IMMEDIATE RELEASE:
DATE:
 November 4, 2010
CONTACT: Katie McKenna
kmckenna@topsmarkets.com

   
TOPS MARKETS, LOCAL COMMUNITY CELEBRATE GRAND RE-OPENING OF NORWICH STORE UNDER NEW TOPS BANNER
WILLIAMSVILLE, N.Y. –Tops Friendly Markets, a leading full-service grocery retailer in upstate New York and northern Pennsylvania, celebrated today with the local community the official grand-re-opening under the Tops brand banner of the former P&C store at 54 East Main Street in Norwich, NY.

The Norwich store was one of eight locations participating in same-day grand re-opening celebrations with senior Tops company officials, district and store managers, and local community officials and charities.

Other stores and communities holding grand re-openings under the Tops brand banner were Owego, NY; Watkins Glen, NY; Penn Yan, NY; Towanda, PA; Troy, PA; Canton, PA and Wellsboro, PA.

Ceremonies featured the announcement of capital improvements planned for each store as part of an overall two-year $90 million company-wide capital investment program, as well as donations made on behalf of Tops to various local charities through the company’s “Living Here. Giving Here” community partnership program.

The Catholic Charities of Chenango County, the Norwich Rotary Club, the Chenango County SPCA, the city of Norwich Police Department and the city of Norwich Fire Department were selected as $500 donation recipients from the Norwich Tops Friendly Markets.

“The entire Tops team has worked very hard to ensure that our new store customers will have a more enjoyable shopping experience as they see the many changes in the setting, amenities, friendly service and promotional grocery items that our neighborhood stores will offer,” said Frank Curci, Tops’ president and CEO. “And we want to be active members of the local community.”

Included among the Norwich store improvements are a wider variety and selection of favorite brand products, upgrades to the store’s Carry Out Café olive bar and deli cheese islands, the introduction of the popular Tim Hortons coffee service, and new exterior and interior décor.

The P&C store was part of the U.S. Bankruptcy Court-approved acquisition of a majority of Penn Traffic’s assets by Tops that was completed on January 29, 2010. The name change of the stores to Tops Friendly Markets was included in a rebranding effort announced in early May in which former stores owned by Penn Traffic – Quality Markets, P&C and BiLo -- would be changed to Tops by the end of 2010.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 132 full-service supermarkets – 127 company-owned and five franchise locations. With more than 13,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

 

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