News Release
 November 18, 2010
CONTACT: Katie McKenna

Regional finals hosted at Tops Friendly Markets Airport Plaza location

WILLIAMSVILLE, N.Y. –On Monday, November 15, team “Kaplan” comprised of Eric Rosenthal and Xiyu Wang, seniors at Fayetteville-Manlius High School were selected as regional finalists in the 2010 DemandTec Retail Challenge. Regional finals took place at Tops Friendly Markets Airport Plaza location, 3803 Brewerton Road, N. Syracuse, NY 13212, and featured presentations from the top three of nine local teams of a two-week online competition. The two students were awarded a combined amount of $2,000 provided by Tops Markets.

As a regional retail sponsor of the challenge, Tops Friendly Markets supported the nine local, two-person teams: three teams from Fayetteville-Manlius High School and six teams from Pulaski Academy Central High School as they competed for the DemandTec Retail Challenge Scholarship. These high school seniors formed teams and participated in the two-week, on-line competition. The students assumed the roles of pricing analysts and were provided a category of coffee products, tea products, and coffee filters. Through data research, they developed a strategy in order to make pricing, inventory and promotional decisions for these items.

The three teams with the highest profit in the two-week online competition competed in the Regional Finals judged by senior management from Tops Friendly Markets and DemandTec.

“Sponsoring the DemandTec challenge allowed Tops to continue our strong commitment to improving the quality of life of youth within our local communities,” said Mike Patti, Tops regional vice president of operations and DemandTec regional finals judge. “The in-depth analysis put forth by all three teams was extremely impressive and should be commended.”

Twelve additional regions across the United States held regional finals. Regional finalist winners from all 13 regions will compete in an online semi-finals round on Sunday, December 5. The top ten teams will be selected from the semi-final round and take place in the Grand Championship in January 2011 at NASDAQ in New York City. Semi-finalists will analyze a typical retail problem consisting of both qualitative and quantitative elements and will present their findings to a panel of judges representing the field of retail and consumer products analytics in the NASDAQ boardroom. Semi-finalists compete for a chance to win a $10,000 scholarship toward the college of their choice, sponsored by Netezza and the opportunity to ring the NASDAQ OMX Stock Market closing bell on January 10, 2011.

The DemandTec Retail Challenge began in 2005 as a local math and science scholarship competition in the San Francisco Bay Area and grew to five regional contests by its fourth year. This year, the competition has flourished to a nationwide event with thirteen regional contests.

The Fifth Annual DemandTec Retail Challenge has secured the highest number of corporate sponsors since its establishment, including the generosity of a new regional sponsorship commitment from FreshDirect in addition to previously announced regional sponsors, Deloitte, General Mills, Giant Eagle, Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, Netezza, Numerical Algorithms Group (NAG), RAM Communications, RetailWire, Target Corporation, and Tops Friendly Markets.

Upon the conclusion of this year’s DemandTec Retail Challenge, more than $250,000 in college scholarship money will have been awarded, including more than $100,000 during this year’s competition.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 132 full-service supermarkets – 127 company-owned and five franchise locations. With more than 13,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at


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